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Search Results for : Middle East Brands

Listen up: This ad format is making a comeback Industry
June 11, 2018 Listen up: This ad format is making a comeback

There’s always a new medium, a new channel, to look out for in the world of advertising. The pervasiveness of the Internet and smartphones has created ample opportunities for audiences to consume content more frequently than they ever did. Publishers, on their part, have stepped up the game to provide more content in more formats […]
Why GroupM’s Lindsay Pattison thinks Cannes Lions needs to move Industry
June 09, 2018 Why GroupM’s Lindsay Pattison thinks Cannes Lions needs to move

By Lindsay Pattison, chief transformation officer, Group M Worldwide and Worldwide CEO, Maxus Global The ad business is gearing up for another trek to the south of France for the Cannes Lions International Festival of Creativity. But this year, the sunny Mediterranean skies greeting us will belie more ominous, metaphorical clouds looming over our industry. […]
Which agency is in the driving seat for this $4.1 billion global client? Industry
June 09, 2018 Which agency is in the driving seat for this $4.1 billion global client?

A global automotive client that spent $4.1 billion on advertising globally put its global creative account on review in April spelling bad news for incumbent WPP. The client is none other than Ford, which is currently with WPP’s Global Team Blue (GTB). The account has been under strain for months as the automaker began re-evaluating […]
How did Middle East brands capitalize on the Royal Wedding? Industry
May 20, 2018 How did Middle East brands capitalize on the Royal Wedding?

The royal wedding of Prince Harry and Meghan Markle was no private affair. Other than it being a widely covered occasion by all media outlets, it was also an opportunity for brands. That shouldn’t really be a surprise given the massive interest in the event. Google Trends reports a surge in the ‘Royal Wedding’ with […]
Mindshare’s Boye Balogun starts own venture Industry
January 04, 2015 Mindshare’s Boye Balogun starts own venture
Boye Balogun, former regional head of digital at Mindshare for the last three years will head newly established Future Tech Media as co-founder and managing director.
Not content with content marketing Industry
March 31, 2015 Not content with content marketing

  The growth of the digital medium, including social and mobile, combined with the increasing consumption of online video in the region, has led marketers to complement traditional marketing with content marketing. “Brands are now challenged with evolving their strategies to not only create the volume of content required to satisfy consumer appetite, but to […]