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Search Results for : Meltwater

Industry
August 19, 2020 The Top 10 Audience Data Insights You Need to Customize and Convert Your Content

While marketeers understand their target market holds the key to business success, they sometimes miss the mark when it comes to engaging them. If a brand fails to add value through personalized touchpoints, then, in the words of Arianna Grande, it’s “Thank you, next!” With today’s digital economy characterized by disruption, customized communication is not […]

Industry
March 29, 2020 What We Need From our Leaders in Tech Right Now

Rania Zalami, Area Director for India & Middle East at Meltwater, explains what being a female leader in tech means today. To say that there are few female leaders in the Middle East’s tech world is an understatement, but Rania Zalami is one of them – and the first Arab woman to fully take ownership […]

Industry
July 10, 2018 4 things to consider before starting with live video on Facebook

Powered by Meltwater Middle East Since the introduction of Live Video on Facebook last year, brands, influencers and individual users alike have been using the feature to connect with their followers in an authentic, real-time setting. As with any new feature, it’s important for social media pros to consider how it fits into their content […]

Industry
June 04, 2018 Move over VR: here’s where 200 mn users are in 2018

The consumer VR software and hardware market size globally was $2.2 billion in 2017 It is expected to grow to $4.5 billion in 2018 But, 200 million people worldwide will be using mobile AR in 2018 vs 60 million in 2013 Virtual reality or augmented reality? [Tweet “VR offers an escape from the real world […]

Industry
November 03, 2016 Meltwater launches its first dedicated agency partnership division in the Middle East

Meltwater, a media intelligence solutions agency, has launched its first agency partnership division in the region, following an uptick in business from digital, advertising and PR agencies in the Middle East. Meltwater’s managing director Mohamed El Wardani will lead the department. Zubair Timol, partner and area director for India, Middle East, and Africa, says in a […]

Industry
February 28, 2016 Meltwater launches new tool in the UAE

Global media intelligence firm Meltwater has launched its Media Contact Database in the UAE to deliver a solution for marketing and PR companies to target journalists and influencers for their campaigns. Zubair Timol, area director for India, Middle East & Africa at Meltwater, says in a press statement, “For a communications campaign to be truly […]

Industry
February 07, 2016 Meltwater launches mobile app

Meltwater, the global media intelligence firm that offers tools for online news and social media monitoring, has now launched a mobile application. The app allows clients to monitor and access news, content and insights in real-time. The native mobile app is available for both iPhone and Android. Users can share content via text and email […]

Culture
October 11, 2015 Girl power

Social media is one of the fastest growing industries in the Middle East and it is a great career choice for millenials, since social networks are an important part of their digital lives. When Meltwater opened its doors in the Middle East, one of the challenges was attracting the right talent. We foster an entrepreneurial […]

Industry
May 13, 2014 Road junctions

  Angel investor, entrepreneur and founder of The SmartStart Fund, Prashant Gulati, has grown his share of MENA startups over the past years. He’s also grown intolerant to repetitive business concepts in the regional entrepreneurship scene – with a “What’s Not Next” list to match. The list goes something like this: “Don’t come to me and start with, ‘I’m developing an app’. […]

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