Search Results for : Meltwater

While marketeers understand their target market holds the key to business success, they sometimes miss the mark when it comes to engaging them. If a brand fails to add value through personalized touchpoints, then, in the words of Arianna Grande, it’s “Thank you, next!” With today’s digital economy characterized by disruption, customized communication is not […]

Rania Zalami, Area Director for India & Middle East at Meltwater, explains what being a female leader in tech means today. To say that there are few female leaders in the Middle East’s tech world is an understatement, but Rania Zalami is one of them – and the first Arab woman to fully take ownership […]

Powered by Meltwater Middle East Since the introduction of Live Video on Facebook last year, brands, influencers and individual users alike have been using the feature to connect with their followers in an authentic, real-time setting. As with any new feature, it’s important for social media pros to consider how it fits into their content […]

The consumer VR software and hardware market size globally was $2.2 billion in 2017 It is expected to grow to $4.5 billion in 2018 But, 200 million people worldwide will be using mobile AR in 2018 vs 60 million in 2013 Virtual reality or augmented reality? [Tweet “VR offers an escape from the real world […]

Meltwater, a media intelligence solutions agency, has launched its first agency partnership division in the region, following an uptick in business from digital, advertising and PR agencies in the Middle East. Meltwater’s managing director Mohamed El Wardani will lead the department. Zubair Timol, partner and area director for India, Middle East, and Africa, says in a […]

Global media intelligence firm Meltwater has launched its Media Contact Database in the UAE to deliver a solution for marketing and PR companies to target journalists and influencers for their campaigns. Zubair Timol, area director for India, Middle East & Africa at Meltwater, says in a press statement, “For a communications campaign to be truly […]

Meltwater, the global media intelligence firm that offers tools for online news and social media monitoring, has now launched a mobile application. The app allows clients to monitor and access news, content and insights in real-time. The native mobile app is available for both iPhone and Android. Users can share content via text and email […]

Social media is one of the fastest growing industries in the Middle East and it is a great career choice for millenials, since social networks are an important part of their digital lives. When Meltwater opened its doors in the Middle East, one of the challenges was attracting the right talent. We foster an entrepreneurial […]

  Angel investor, entrepreneur and founder of The SmartStart Fund, Prashant Gulati, has grown his share of MENA startups over the past years. He’s also grown intolerant to repetitive business concepts in the regional entrepreneurship scene – with a “What’s Not Next” list to match. The list goes something like this: “Don’t come to me and start with, ‘I’m developing an app’. […]