Search Results for : Lynx

Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.

Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.

By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular topic of discussion at the annual MEASA Aviation Show in Dubai on October 14. The event, which has been organized for several years by Terrapinn Middle East, featured tracks such as […]

MRM/McCann, one of the leading global customer relationship agencies has enlisted Hande Guler to oversee the company’s creative operations in the region. Hande comes with a global perspective on the industry after having a career that spanned across 3 countries. She specializes in developing integrated campaigns and products, designing and leading digital transformation strategies, and […]

By Caline Malek As the Gulf prepares to embrace the Fourth Industrial Revolution, artificial intelligence (AI) is expected to bring a number of benefits to many industries, including the media sector. Indeed, robo-journalism – the automated creation of news article by an algorithm – is rapidly gaining ground around the world. Many prestigious media outlets […]

By Divya Ariga As virtuous as the “We should all be feminists.” $860 t-shirt from Dior may be, it does not attempt to look at the complex power relations which men and women present by merely existing. It is important that marketers and communications professionals absorb the idea that feminism, has real-world implications, that through simply […]

Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual Dubai Lynx Festival. Communicate will be publishing a three parts interview with them. The Third and final interview is with Melina Serrao, who designed a campaign to inspire personal growth and development. […]

Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual Dubai Lynx Festival. Communicate will be publishing a three parts interview with them. The Second interview is with Divya Ariga, who designed a campaign to empower blue-collar labour in the UAE. […]

By Elías Jabbe The smoke has cleared after another memorable experience of learning during Dubai Lynx 2019. One of the key insights was the need to be braver and expand our comfort zones as humans and communications professionals. Through a series of panels held by The Marketing Society, Choueiri Group and the International Advertising Association, […]

Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual Dubai Lynx Festival. Communicate will be publishing a three parts interview with them. The first interview is with Rym Farran, who designed a campaign to promote adopting dogs. Rym Farran, created […]

[L: Gemma Graves; R: Khaled Ismail] Gemma Greaves is the chief executive at The Marketing Society and Khaled Ismail is The Marketing Society Dubai Chairman and vice-president of communications – Europe, Central Asia, Middle East & Africa Region – Tetra Pak Tell us about your Dubai hub, the progress since launch, and the kind of […]

Audio ads generated $1.6 billion in the US in 2017 – a 39 percent jump from the year before – according to the Interactive Advertising Bureau (IAB) US podcast ad revenue rose a whopping 87 percent in 2017 (to $314 million from $169 million in 2016), according to a recent study by IAB and PwC […]

By Faith Popcorn, futurist, author, founder and CEO of marketing consultancy BrainReserve Twenty years ago, I said a revolution is coming in which women would supersede men. I guess I was a little early with this prediction (it’s a problem we futurists have) because it’s happening right now. As women forge ahead – pursuing higher education, […]

“We are ready to embark on the next 15 years – with [a] heavy focus on accelerating digital, mobile and creating powerful content for our clients and their brands. We strive to be the most creative and proactive communications group in the region.” These were Reda Raad’s words at the agency’s 15th anniversary in the […]