Search Results for : Lebanese

Beirut’s sound echoed louder than ever before on Anghami on the night of Thursday, September 8, rolling out a rhythm of hope and sending messages of support to the Lebanese capital that translated into more than $1 million in donations.

Healing Beirut’s wounds, one song at a time.

Designed and created by UAE-based, Beirut-born Indian Mohana Rao to stand in solidarity with the people of Beirut, the concept and artistry of the ‘Je Suis Beyrouth’ motto reflect the majestic Lebanese evergreen cedar tree topped by an endlessly burning guiding, luminous flame. Together with the UAE’s Red Crescent and in collaboration with the Lebanese […]

The Middle East Public Relations Association (MEPRA) Youth Board recently announced an outreach initiative to support local businesses in Beirut following the devastating explosions that claimed the lives of more than 160 people, injured thousands, and left as many as 300,000 without a home. Communicate spoke with Nada Elbarshoumi, MEPRA Youth Board Member, and  Senior Manager […]

New Lebanese online marketplace Mawsam aims to connect local producers to a larger audience. More often than not, and especially for the past year, news from Lebanon have not been good, if not outright bad. The country’s economic, social and security turmoil is getting worse by the day, amidst concerns of violence and even civil […]

Communication consultant Tarek Chemaly explains how advertising cohabitates – or tries to – with the Lebanese revolution. Investing in advertising when the market is bad is a known recipe for success, because when conditions improve, clients are bound to remember your brand. Lebanon however, never was your typical market: marketing departments work on a haphazard […]

Lebanon is now in the throes of a deep political and economic crisis that had been brewing for years, and the communication industry is hit hard. Naji Boulos, founder of Jicebe Creative Consultancy, former Managing Director of Memac Ogilvy Lebanon, and past president of the IAA-Lebanon chapter gives a harsh but realistic assessment. What is the […]

We asked the professionals in the industry: which city is the most creative? Christopher Ghorayeb, Associate creative director at TBWA/RAAD “Beirut, and I’m not only referring to the creative industry, but to the people themselves. Their inherent ability to transform every problem into an opportunity, is where their creativity lies. With all the challenges they face […]

WARC, the global authority on advertising and media effectiveness, has released the 2019 MENA Strategy Report that outlines successful key marketing trends in the region. “This year’s entries demonstrated a more robust style of strategic thinking across the region that generated some impressive returns,” said Lucy Aitken, Managing Editor, Case Studies, WARC in a statement.  The […]

By I-Hsien Sherwood and Ann-Christine Diaz Another Cannes Lions is wrapping, but don’t let its lessons fade away into the summer dog days. If you’d rather those memories stick like the floor of the Carlton Terrace, read on for a refresher. Whether you’re nursing a sunburn and a rosé headache or a grudge because you […]

By Nariman Zouheiry, Lebanon “Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry.” – Bill Drayton, founder of international social enterprise promoter Ashoka. No one could have said it better than the father of social entrepreneurship himself. Drayton initiated […]

Shortly after winning the global adidas contract for media, WPP and GroupM’s MediaCom has scored another huge win. Hilton has selected WPP’s MediaCom as its media agency of record for cross-channel planning and traditional media buying following a review. A Hilton spokesman confirmed the selection to Ad Age in an emailed statement. “We selected MediaCom for its […]

1. What do you love about this industry? I love the speed of change in our industry…it is changing every week. The way we are able to send, receive and capture information about personal messages, business messages and marketing messages is mind boggling. I also love the power of this industry to form and change […]

Following issues of brand safety, measurability, data privacy and transparency, tech giants – mostly Facebook – have got themselves in hot water. Just last month Facebook chief Mark Zuckerberg appeared in front of the US Senate over the Cambridge Analytica scandal. Around the same time, users started a #DeleteFacebook movement with users deleting their account. […]

Makooky World is a new Arabic content platform for children in the Middle East. The platform is unique in its offering in that it targets both parents and children and – unlike many other Arabic content platforms – offers different Arabic dialects. The content includes stories, songs and games. We spoke to Sarah Abdullah, founder, […]