Communicate

Search Results for : Karim Khalifa

Isobar MENA appoints Ziad Ghorayeb as regional MD People
March 07, 2019 Isobar MENA appoints Ziad Ghorayeb as regional MD

Isobar MENA, part of Dentsu Aegis Network, has made a significant leadership change that will see Ziad Ghorayeb taking over as regional MD of Isobar MENA as Karim Khalifa steps down from his role as CEO of Digital Republic – the agency he founded before it was acquired by the group in 2016 – and […]
Digital Republic Linked by Isobar appointed as digital creative agency for RAK Tourism Development Authority Industry
June 07, 2017 Digital Republic Linked by Isobar appointed as digital creative agency for RAK Tourism Development Authority

Digital Republic linked by Isobar, the Dentsu Aegis Network digital creative agency based in Cairo and Dubai, has been awarded the digital creative, strategy and social media activation duties for Ras Al Khaimah Tourism Development Authority (RAK TDA). The agency will create and execute a number of digital and social marketing campaigns for the tourism […]
Digital Republic linked by Isobar to collaborate with Uber Egypt Industry
January 05, 2017 Digital Republic linked by Isobar to collaborate with Uber Egypt
Dentsu Aegis Network’s digital creative agency, Digital Republic Linked by Isobar, has been appointed by Uber Egypt to for content marketing and ad-tech solutions.
Dentsu Aegis Network extends creative capabilities with acquisition of majority interest in Digital Republic in the Middle East Industry
May 31, 2016 Dentsu Aegis Network extends creative capabilities with acquisition of majority interest in Digital Republic in the Middle East
Dentsu Aegis Network today announces the acquisition of a majority interest in Digital Republic, one of the largest and most awarded independent creative and full service digital agencies in Egypt.
True colors: Why one dress broke the internet Industry
May 05, 2015 True colors: Why one dress broke the internet

One weekend in February, a photo of a dress and what seemed to be a simple Tumblr post blasted through the Internet. A user asked: “Is this dress white and gold, or blue and black? Me and my friends can’t agree.” The picture attached to the post created an online uproar that can only be […]
Going native Industry
September 11, 2014 Going native

  Yahoo, LinkedIn and mobile network AdFalcon recently introduced native ad formats in the MENA region. In theory, these formats seamlessly integrate commercial into editorial content. In practice, native advertising sounds an awful lot like – and is often confused with – sponsored and branded content, and even good ole advertorials. We ask the experts: Harvey […]