Search Results for : Iraq

Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.

Launched in 2008, the Annual ASDA’A BCW Arab Youth Survey is the largest survey of its kind of the Middle East and North Africa region, covering its largest demographic – the youth. The findings of the survey provide governments, the private sector, civil society and academia with insights into the hopes, concerns and aspirations of […]

As part of Ipsos MENA’s ongoing commitment to deliver fast, high-quality data, the company introduces a new online panel in the country of Iraq. Iraq is the latest addition to Ipsos Interactive Services’ (IIS) MENA panel which already covers Saudi Arabia, United Arab Emirates, Qatar, Egypt, Lebanon, Jordan, Morocco, and Kuwait. Communicate spoke with Joseph […]

Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder of 2020 as well as 2021. In 2019, MENA advertising spend declined by 5.8%. This year, the number is expected to reduce even further as the industry faces a dual-shock from […]

How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The time has come to ‘re-optimize’ everything from brand purpose, positioning, company structures, processes and growth strategies. Consumers have become far too picky and […]

The former regional managing director of OMD MENA, will now add the North African and UAE offices to his remit along with Levant, Egypt and the Gulf as he takes the helm as the new COO of OMD MENA. During his 16 year tenure at OMD, Najjar has proved instrumental in spreading OMD’s culture and difference across all […]

Careem, the regional transportation network, has launched for the first time a global campaign that communicates a call to “Start Something,” which aims to reinforce the company’s brand purpose. While the campaign targets “everyone,” it specifically looks at “people with passion and ambition for a better future, people that are proud to be part of […]

Mustafa Al Abdullah, the man behind Middle East’s latest hit song “Taal” – is also a music director , songwriter and composer who is believed to be on his way to reinventing the music landscape. Through his work, Abdullah is keen on putting  Iraqi musicians on the global map through changing the Iraqi music scene. […]

By Elías Jabbe Pertinent topics such as mobile advertising, digital publishing and influencer marketer were discussed and further analyzed during the Mobile Marketing Association’s annual Impact Forum in Dubai. The forum brought in thought leaders working in-house  at global and regional companies to discuss the transformation of business through mobile. Among the speakers was Emre […]

1. The growth of Internet advertising will drive global ad spend in 2019 Stronger than expected Internet advertising will drive 4.7 percent growth in total global ad spend in 2019 reaching $623 billion – substantially ahead of the 4 percent forecast made in the previous edition of the report, published in December 2018. Zenith forecasts […]

Following an extensive multi-agency review process, Zain Group, a Middle Eastern mobile operator headquartered in Kuwait, has appointed OMD as its new strategic media-buying partner effective immediately. The account was previously managed by Mindshare. This is the first telco account win for OMD on a regional level. Just recently, J. Walter Thompson was reappointed as […]

By Elías Jabbe The summer is usually considered a calm time in the Gulf countries, when business grinds to a halt and vacations are the focus. Not at AstroLabs, the Dubai-based Google for Entrepreneurs hub which is home to a plethora of startups and offers digital training courses throughout the year. Following the opening of […]

Landmark Group’s kids’ retail store Babyshop has appointed FP7/MENA Dubai for its creative marketing duties for the Middle East. The decision comes after a pitch including incumbent Memac Ogilvy, J.Walter Thompson and Y&R, report industry sources. The agency will work with Babyshop across all verticals on its creative strategy and planning on digital, TV, print, OOH, […]

In early June, six Middle East countries – UAE, KSA, Egypt, Bahrain, Libya and Yemen – severed diplomatic ties with Qatar. Since then, there have been talks to resolve the crisis; however, Qatar has rejected the list of demands by the Arab states including that of shutting down Al Jazeera. The broadcasting network was first […]

(Ali Al-Zahid, CEO of Zain Iraq with Naji Bolous MD of Memac Ogilvy Beirut) Memac Ogilvy has partnered Zain Iraq, part of Zain Group to offer communication services following a lengthy review with competitors. Held at Zain Iraq headquarters in Baghdad, the signing ceremony was attended by senior executives from Zain Iraq and Memac Ogilvy […]