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Search Results for : Iphone

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Industry
February 07, 2021
Netizency's Social Recap: January 2021 Updates
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Industry
January 17, 2021
What Will the State of Mobile Be in 2021?
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People
January 12, 2021
Meet the Covidians
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People
December 15, 2020
How did Businesses Perform During the Peak Period in E-commerce in MENA?
People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]

People
August 18, 2020 When a Sledgehammer Becomes a Boomerang

Khaled AlShehhi, Executive Director – Marketing and Communications for the Public Diplomacy Office at the Ministry of Cabinet Affairs and the Future, on why Fortnite is taking on Apple and why it matters. It seems that people at Apple have a memory problem and have forgotten their classics. They don’t go as far back as […]

Industry
December 17, 2019 Communicate Picks #1 – Seven Tech Moments Of the Decade

With only 14 days left until the end of the decade, Communicate decides to go back in time and look at all the marvelous innovations in tech that transformed the way we connect, commute and communicate. Sorry, couldn’t help it. Instagram What started in 2010 as a simple application for sharing photographs of your favorite moments […]

Industry
September 17, 2019 New 3D Camera Mode in Snapchat

Snap Inc. has announced the launch of 3D Camera Mode on its application Snapchat. The company said that with  the new feature, Snapchatters can create Snaps that “change in perspective depending on how users view them on their phones.” “With the introduction of depth and interaction, Snaps can capture even more detail about how the […]

Industry
September 16, 2019 CINE-JAM Reconnecting You To Your G.I.A

By Muriel Aboulrouss Everything I create or teach is based on my  personal experiences and my journey of self discovery. I do not pretend to set new definitions or rules as I do not believe in either. I am guided by pure intuitive impulse.  I believe that the road to move people is to provoke […]

Industry
May 08, 2019 WhatsApp Could Boost Your Business

Terry Kane is the Regional Head of Auto, Finance, Telco & Travel for MENA at Facebook. His work as he explains is to help businesses understand friction within their process and solve it.   “So the the industry [travel] is usually fragmented,” he said in an interview. One of the processes he describes is the […]

Industry
April 24, 2019 Omnicom Executive Colin Gottlieb on The Differences Between Great and Average

Auto enthusiast, movie buff and ardent Disney, Spielberg and Steve Jobs fan, Colin Gottlieb is also the CEO of Omnicom Media Group EMEA and Chairman of OMD Worldwide. When he visited Dubai last month, we caught up with him to talk advertising, business and movies.  On why he was in Dubai I am responsible for […]

Industry
April 07, 2019 Amazon to develop Alexa wearable

Amazon is trying a new way to take its Alexa digital assistant mobile by developing wireless earbuds that mirror Apple’s popular AirPods. The Seattle-based e-commerce giant is readying earbuds with built-in Alexa access for as early as the second half of this year, according to people with knowledge of the plans. The headphones will look and act […]

Industry
February 05, 2019 How Apple is fighting Facebook over data privacy

Facebook and Apple are in another fight over privacy and data after reports surfaced last week that Facebook built a consumer research app that opened a backdoor to iPhones. The phonemaker, which disabled the app, has accused the social network of violating its app rules. Apple and Facebook have had a contentious relationship since Apple […]

Industry
August 09, 2018 Tech-Talk: The 2018 phone war is just around the corner

This article first appeared on Communicate‘s sister site: AMEinfo.com Apple is a company that just reached $1 trillion in market cap and it is also getting ready for the new iPhone release. Samsung, on the other hand, just in time for the Note 9 release (August 9), is upping its ante by releasing adverts attacking […]

Industry
August 02, 2018 Why tech companies are pushing users to spend LESS time online

The rise of the Internet and smartphones – and their prevalence especially among the younger generation – has led to a multitude of consequences ranging from data privacy, election tampering to mental health disorders. The push to address the first two issues began much before the third but this year the momentum seems to be […]

Industry
January 21, 2018 This influencer advert by Huawei is making people cringe

Huawei Mobile’s latest video featuring two influencers, Mo Vlogs and Lana Rose, is receiving some harsh criticism – understandably so. The video stars the two Internet celebs with Mo playing the role of an over-enthusiastic customer who knows all about the phone’s features and Lana playing the role of the salesperson who doesn’t need to […]

Industry
January 03, 2018 What is going on with telcos and data?

By TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA Telco data provides user level, location data married with contextual or interest data. Hence, it is now highly possible to target a GITEX participant, at a certain location, at the time the event is taking place with the desired ad of […]

Industry
October 26, 2017 10 AI terms you NEED to know

As technological advancements spur the pace of change around the world, the advertising and media industry is naturally affected. One of the key areas impacting it will be Artificial Intelligence (AI). Therefore, Publicis Media’s data, technology and innovation’s practice has put together the top 10 AI terms that everyone should know or be aware of. Here they are: […]

Industry
December 28, 2016 How Shazam is striking the right note with advertisers

Josh Partridge, vice-president of EMEA, LATAM and Canada at Shazam, on what the brand can offer advertisers Shazam, best known as the app that comes in handy when you hear a song you love but can’t remember its name, has actually been around as a SMS company since 1999. It wasn’t until the launch of […]

People
November 11, 2016 UM MENA’s Rasha Rteil discusses the need for innovation in the agency’s new playbooks

“Calling me the head of innovation is too far-fetched,” says UM MENA’s head of innovation, Rasha Rteil, rather modestly. Innovation is present across the agency because it is more of a philosophy than a discipline – although it is being developed as one at the agency. “It is a DNA that needs to be bred […]

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