Search Results for : Ipad

Iman Ghorayeb speaks about the changes that are here to stay in the B2B marketing and communications sector.

Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.

Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.

By Denise Lee Yohn Kim Kardashian West eventually caved to the social media backlash that arose from her decision to brand her new line of shapewear Kimono, opting for the less culturally inappropriate Skims instead. But that doesn’t mean all brands now need to ensure their naming decisions pass muster with customers. Certainly we have entered an era in […]

He turned an average-sized plastic manufacturing company into a marketing services giant with a market value of $20 billion. After 33 years of service, he left WPP in the midst of controversy, and within a month formed S4 Capital, providing digital marketing solutions to a broad array of clients. At age 74, executive chairman Sir […]

Amazon is trying a new way to take its Alexa digital assistant mobile by developing wireless earbuds that mirror Apple’s popular AirPods. The Seattle-based e-commerce giant is readying earbuds with built-in Alexa access for as early as the second half of this year, according to people with knowledge of the plans. The headphones will look and act […]

  When developers first starting building for Apple’s phones, in 2007, they were given one format for the four-inch iPhone screens. A larger format came along three years later, when the iPad debuted. Google, on the other hand, gave developers an array of options, so they could build apps for its ever-evolving cache of hardware partners […]

Ad units in magazines’ iPad editions climbed 16 percent in 2013, according to a report out on December 23 by MPA-The Association of Magazine Media-  and Kantar Media. The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular headwinds affecting print media. […]