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Search Results for : Healthcare

man
People
January 21, 2021
How 180 MENA Aims to Be Part of the Region's Culture of Progress
Industry
January 13, 2021 W7Worldwide and Bupa Arabia Advise Healthcare Companies to Communicate Now
Bupa Arabia and W7Worldwide release guide to bolster healthcare companies' brand reputation during the pandemic.
man
People
January 04, 2021
Accelerating Frontline Health Efforts Through the Power of Communications
man
People
December 23, 2020
Sami Joost: "Our Communications Strategy Builds Upon Three Key Priorities"
man
Industry
December 20, 2020
Epica Awards 2020 Winners Announced
People
December 07, 2020 Marketing and Communications During the Fourth Industrial Revolution
Iman Ghorayeb speaks about the changes that are here to stay in the B2B marketing and communications sector.
man
Industry
December 03, 2020
The Steps to Hosting a Successful Virtual Event
man
People
November 29, 2020
Everything to Know About Google's First Startup Accelerator Program In MENA
man
Industry
November 24, 2020
How to Navigate Marketing in 2021?
Industry
November 23, 2020 What Does the ICCO Report Say About the Future of PR?
The global pandemic had a major impact on the communications industry. Can it be salvaged and come out stronger?
Culture
October 22, 2020 How Brands Are Using the Kaizen Philosophy to Increase Productivity

Kaizen is less of a productivity system and more of a philosophy. Earlier this year, when employees were forced to work from home due to the impacts of the ongoing Covid-19 pandemic, there were many outcries of employees struggling with the stress of the pandemic and finding a distinction between work life and home life. […]

People
July 19, 2020 Preparing for a Post-Covid-19 KSA

Abdulrahman Inayat, Co-Founder of W7Worldwide, explains how the Covid-19 pandemic has impacted the communications industry in KSA and how his agency is helping businesses. The global outbreak of the Covid-19 pandemic has had an unprecedented impact on economies around the world. Saudi Arabia was no exception, especially during the first stages of the crisis when […]

Industry
June 07, 2020 How Brands Celebrated Ramadan 2020 on Twitter in MENA

Consumers look to businesses to feel more positively about how these brands support society. A recent global study by Kantar on Twitter shows that, in fact, only 8% of people believe that brands should stop advertising during the global pandemic. This has been especially evident in the month leading up to Ramadan, when there has […]

Industry
June 01, 2020 Global Ad Spend Forecasted to Fall Due to Covid-19

International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. According to the report, advertising spend is projected to be $563bn for 2020. This is a steep decline from earlier forecasts, which predicted a rise in spending by 7.1% to $660bn. The decline is […]

Industry
April 29, 2020 Emirates NBD Launches #AloneTogether

As the region – and the world – entered an unprecedented time of confinement and isolation in March, leading Dubai-based bank Emirates NBD launched a series of initiatives to support people and businesses, helping them alleviate the financial pressure they are under and use contactless banking while staying safely at home. In parallel, Emirates NBD […]

Industry
April 06, 2020 Advertising in the Age of Coronavirus

Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases in obvious advertising categories will be offset by overall digital growth. Travel represents 9% of digital ad spend and in the past day alone, three of my clients have shared they’ve […]

Industry
March 29, 2020 Social Pulse during Social Distancing, an Evolving Conversation

Hanin Hamade, Manager, Data Sciences Practice – Publicis Media, explains why and how brands should keep an eye on the booming social media chatter around the pandemic. It is no secret that 2020 has been off to a rocky start. Conversations around covid-19 have no border and are not siloed to specific audiences; we see […]

man
Choueiri Group Deep Dives
Data & Measurement
November 21, 2019
Doing Data & Analytics Right
Industry
October 29, 2019 Saudi Arabia to Host First Ever Global AI Summit in 2020

Saudi Arabia is set to host the region’s first-ever Global AI Summit in March 2020 to promote the development of artificial intelligence (AI) and related technologies. The Summit will take place in Riyadh on 30th and 31st March, and will be the leading international forum to advance AI and create knowledge sharing and interchange among global AI […]

Industry
September 09, 2019 How The U.S. Open Became A Branded Juggernaut

By Brian Braiker Evans Nguyen flits inside a giant glass box, hitting a tennis ball against a digital backboard with a moving target on it. The clock is ticking as he scrambles to bank the ball off the wall as many times as he can. He has 90 seconds to move a digital Mercedes sedan across […]

Industry
August 31, 2015 ASDA’A Burson-Marsteller appointed as PR agency for Aster Healthcare

ASDA’A Burson-Marsteller has been appointed as the PR agency for Aster DM Healthcare (corporate), MEDCARE Hospitals and Clinics, Aster Hospitals and Aster Medical Centers.

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