Search Results for : Happy

Neticenzy, a Dubai-based digital marketing agency with a focus on social media, recently won TikTok’s B2B account. Communicate had a relaxed chat with Fadi Khater, Founder & Managing Partner, to discuss this big win and more. Much more. Your PR announcing Netizency’s TikTok win does not read like the typical PR. It was kind of […]

Kaizen is less of a productivity system and more of a philosophy. Earlier this year, when employees were forced to work from home due to the impacts of the ongoing Covid-19 pandemic, there were many outcries of employees struggling with the stress of the pandemic and finding a distinction between work life and home life. […]

The concept of customer loyalty is very fragile in today’s economy. Communicate has earlier covered reports citing that consumers aren’t necessarily loyal to brands anymore but are skewing more towards timely delivery service. A consequence of the improvements in digital connectivity and service today. Hence the reason why many brands introduced loyalty programs to attract […]

Global marketing agency, Dentsu Aegis Network has launched the latest edition of its Digital Society Index (DSI) survey. The study highlights the change in relationship between consumers and technology, as consumers have begun interacting with technology in a more positive way than ever before. The survey ran between March-April 2020 – the peak of the […]

Cortlan McManus, Head of Content Practice at Publicis Media. I work with great people who inspire me to be better than I would be myself. I get my hands dirty in <code> to think of internal products that allow us to make better products for our clients. We think about people – their problems – […]

Saba Omaish, OSN’s Head of Marketing, explains how the MENA broadcaster challenges us on TikTok to keep our eyes peeled for the world’s best entertainment. What do you do when you have a massive list of amazing TV shows and movies to watch and only 24 hours in a day to watch them in? Keep […]

How Covid-19 is changing the business and the industry at large, according to Memac Ogilvy’s Chief Executive MENA, and Ogilvy’s Chief Digital Officer EMEA, and Executive Partner Worldwide.  How is COVID-19 reshaping the marketing and advertising industry in MENA? When it comes to any major social or cultural transition, it takes time for us to be able to fully […]

On the occasion of the Snap Partners Summit 2020, Communicate sat for an exclusive interview with Ben Schwerin, Vice President of Partnerships at Snap Inc. Snapchat sometimes describes itself as a communications platform, and sometimes as a camera company. Why is that? Historically, a camera was a device that you would use to make memories. […]

Digital Advertising Specialist Chris Gregory-Pasha on how Quibi could disrupt the OTT landscape, or not… Launching a brand new short-form streaming service in the middle of a global pandemic – utter madness or disruptive brilliance?Well, in reality, it’s probably a bit of both… Quibi, for the uninitiated, is the brainchild of Jeffrey Katzenberg, the founder […]

The Journey, a video series created by digital media agency, Socialize and automotive brand Volkswagen combats the unrelatable and inauthentic portrayal of success stories online by featuring a diverse range of speakers who share their stories and reveal about the difficult hurdles one actually faces on their journey towards success. The trio behind the campaign includes Rhia Samuel- Senior […]

By Komal Mishra, communications specialist at Active DMC Mergers and acquisitions (M&A) can often create uncertainties and discomfort for employees and stakeholders. An effective and accurate communications strategy can ease some of this stress. Without it- you run the risk of rumors, perplexed brand messaging, disappointed employees and distrustful customers. Here are a few tips […]

There is more content out there than at any other point in time. Some moments get more eyeballs than others, though. Communicate looks at the most-viewed content globally. Beijing Olympics Opening Ceremony (2008) The ceremony makes it to the top rank of yet another list. This time, it sits at the top for the most-viewed […]

Patrimony Media signed an exclusive partnership with ELLE International to license all print, digital and event extensions of ELLE Arabia in the Middle East. “We are very happy to strengthen our cooperation with Patrimony Media for the publication of the ELLE brand in the Middle East with this new multi-year partnership with Patrimony Media. Since […]

Malcolm Devoy, chief strategy officer at PHD Worldwide, gave a powerful speech on what it means to be a challenger at Brainscape’s 10th edition last week. Following this passionate keynote address, Devoy sat down with Communicate for an exclusive interview and discussed his own journey, efficiency vs effectiveness, data privacy and digital transformation.   1. […]

The self-described circus for adults Rouge shows how creativity can express itself in many forms. Communicate spoke to director Elena Kirschbaum. A mix of acrobatics, cabaret and burlesque, award-winning, Australia-based Rouge is a different kind of circus that manages to inject a healthy dose of creativity in a discipline that sometimes goes in circles, constantly […]

Over the past couple of months, photographers from all corners of the planet have submitted their best family shots to the #Family2019 Contest organised by AGORA images.