Search Results for : Groupm

By Nisha Patel, Head of Xaxis MENA talks about the need to keep the topic of gender diversity an ongoing conversation and not just during a special occasion.  The value of gender equality in businesses is proven, with inclusive companies reporting 19% higher innovation revenue than others. However, despite its benefits, this issue is too often only […]

The Interactive Advertising Bureau (IAB) GCC urges for greater participation in an industry-wide study to comprehensively measure the size of the region’s digital advertising market. The study which was launched in October of last year is designed to deliver an estimate of the GCC’s digital advertising market. However, the involvement by industry stakeholders has been lower than […]

WPP’s GroupM MENA’s former head of digital now is Experience Services Lead for Accenture Interactive in the Middle East. With nearly two decades of industry experience in the US and the Middle East, TJ Lightwala was officially appointed Experience Services Lead for Accenture Interactive in the Middle East. For seven years, Lightwala was leading regional […]

Tony Bourached is announced as the new CEO of Mindshare MENA, as of October 1st, 2019. Bourached is the current Regional Digital Director for Mindshare. His marketing career started back in the UK before he joined Mindshare Saudi Arabia in 2010 as Head of Digital. During his time in Saudi Arabia, he was tasked to establish the first fully dedicated digital department within […]

GroupM, WPP’s named, Ravi Rao, CEO at GroupM Middle East North Africa (MENA), the group said in a statement. He replaces Filip Jabbour, who was appointed in 2015 when GroupM launched in the region and has taken the decision to step down. “Clients increasingly require services beyond media planning and buying, and I’m looking forward […]

The key to effective brand management is creating a positive and memorable brand experience for customers. A brand experience is an ecosystem that exists around a brand or product, manifested in the sensations, feelings, cognitions, and behavioral responses evoked by a brand. The Brandberries interviewed Daniele Calderoni, regional brand and portfolio director of MARS, to get his take on […]

What is IAB? The Interactive Advertising Bureau (IAB) is an independent body aimed at benefiting the digital ecosystem through education, research, standards, guidelines and best practices. Founded in 1996, it is headquartered in the US and has 43 licensed IABs around the world. Why did it take nine years for IAB to get its GCC […]

In May 2018, pharma and consumer-health giant GlaxoSmithKline started reviewing its massive global media account. The review included Dentsu and two incumbents – Omnicom’s PHD and GroupM. It has now decided to consolidate its estimated $1.7 billion global media buying assignment with Publicis Media effective next year. A bit of history In 2010, GroupM’s MediaCom – the then […]

Although it’s early days, brands such as McDonald’s, Staples and GM are paying cash and purchasing data direct from the consumer, giving literal meaning toward the notion that “data is the new currency”. Between regulation such as GDPR and scandals like those plaguing Facebook, consumers are aware more than ever of the so-called value exchange when using […]

Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to rise above the noise without creative strategies to help them shine. The current renaissance of technology has created huge challenges for brands, but they have also created a playground for creativity. […]

Grey is out as Revlon’s global agency of record after a year, the agency confirmed. “Our contract ran through June, and we both chose not to renew,” says Grey spokesman Owen Dougherty. The agency continued its work as Revlon got its internal agency up and running, he says. But the move does not mean good […]

Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and buying duties across most of the company’s portfolio. The result follows a competitive pitch against Omnicom, led by Hearts and Science, and Publicis, led by Starcom. In 2014, Mars consolidated media planning […]

By Mayank Garg, Head of MediaCom Beyond Advertising, MENA The hottest buzzword of 2018 is quite certainly ‘influencers’. It doesn’t matter if they actually influence their millions of followers; they certainly carry the title in their Instagram bios and increasingly well-designed media kits. Influencer marketing is big business too. Advertisers globally are positioning themselves to […]

Shortly after winning the global adidas contract for media, WPP and GroupM’s MediaCom has scored another huge win. Hilton has selected WPP’s MediaCom as its media agency of record for cross-channel planning and traditional media buying following a review. A Hilton spokesman confirmed the selection to Ad Age in an emailed statement. “We selected MediaCom for its […]

Mindshare MENA, part of GroupM, has won the Pizza Hut account. The account was previously handled by PHD for digital and Initative for offline media. Pizza Hut is part of Yum Group globally but Americana has the franchising rights in the MENA region. Americana moved its portfolio of clients from Initiative to Omnicom’s Hearts & […]

GroupM has announced that it will merge MEC and Maxus into one as yet unnamed agency, while strengthening its digital agency Essence to turn into a full-service agency. It’s not clear yet how or when the merger will be rolled out in the MENA region, especially considering that Maxus isn’t fully owned by WPP here. […]

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems that they want travel, technology, and bean bags. We decided to find out what it is they really seek in their professional lives – and in the process dispel […]

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems that they want travel, technology, and bean bags. We decided to find out what it is they really seek in their professional lives – and in the process dispel […]

Keyade Middle East – part of GroupM – has been appointed by Mövenpick Hotels & Resorts to manage the company’s entire portfolio of search engine advertising campaigns worldwide. The move followed a global competitive pitch process, which included several international media agencies. Headquartered in Paris, Keyade is an online performance marketing agency set up in […]

Filip Jabbour, CEO, GroupM MENA, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? Well, world peace! The whole sentiment of the region changes dramatically, whether it’s consumers’ confidence or marketers’ willingness or ability […]

Advertising trade groups spent years developing standards for online ad viewability before they were approved earlier this year. Now, one of the world’s biggest marketers and a major media-buying company have officially come out and said those standards aren’t high enough. Unilever and GroupM, whose Mindshare agency handles the marketer’s buying, are working with standards […]

In a bid to keep clients from moving their programmatic operations in house, GroupM, the media agency network under WPP, is building a less constrictive alternative for its programmatic buying arm Xaxis. The alternative is a system in which clients work with whichever ad-tech vendors or data-management platforms they choose – Group M will suggest […]