Search Results for : Groupm

By Nisha Patel, Head of Xaxis MENA talks about the need to keep the topic of gender diversity an ongoing conversation and not just during a special occasion.  The value of gender equality in businesses is proven, with inclusive companies reporting 19% higher innovation revenue than others. However, despite its benefits, this issue is too often only […]

The Interactive Advertising Bureau (IAB) GCC urges for greater participation in an industry-wide study to comprehensively measure the size of the region’s digital advertising market. The study which was launched in October of last year is designed to deliver an estimate of the GCC’s digital advertising market. However, the involvement by industry stakeholders has been lower than […]

By Mayank Garg, Head of MediaCom Beyond Advertising, MENA The hottest buzzword of 2018 is quite certainly ‘influencers’. It doesn’t matter if they actually influence their millions of followers; they certainly carry the title in their Instagram bios and increasingly well-designed media kits. Influencer marketing is big business too. Advertisers globally are positioning themselves to […]

Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and buying duties across most of the company’s portfolio. The result follows a competitive pitch against Omnicom, led by Hearts and Science, and Publicis, led by Starcom. In 2014, Mars consolidated media planning […]

Shortly after winning the global adidas contract for media, WPP and GroupM’s MediaCom has scored another huge win. Hilton has selected WPP’s MediaCom as its media agency of record for cross-channel planning and traditional media buying following a review. A Hilton spokesman confirmed the selection to Ad Age in an emailed statement. “We selected MediaCom for its […]

Mindshare MENA, part of GroupM, has won the Pizza Hut account. The account was previously handled by PHD for digital and Initative for offline media. Pizza Hut is part of Yum Group globally but Americana has the franchising rights in the MENA region. Americana moved its portfolio of clients from Initiative to Omnicom’s Hearts & […]

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems that they want travel, technology, and bean bags. We decided to find out what it is they really seek in their professional lives – and in the process dispel […]

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems that they want travel, technology, and bean bags. We decided to find out what it is they really seek in their professional lives – and in the process dispel […]

Keyade Middle East – part of GroupM – has been appointed by Mövenpick Hotels & Resorts to manage the company’s entire portfolio of search engine advertising campaigns worldwide. The move followed a global competitive pitch process, which included several international media agencies. Headquartered in Paris, Keyade is an online performance marketing agency set up in […]

Filip Jabbour, CEO, GroupM MENA, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? Well, world peace! The whole sentiment of the region changes dramatically, whether it’s consumers’ confidence or marketers’ willingness or ability […]

Advertising trade groups spent years developing standards for online ad viewability before they were approved earlier this year. Now, one of the world’s biggest marketers and a major media-buying company have officially come out and said those standards aren’t high enough. Unilever and GroupM, whose Mindshare agency handles the marketer’s buying, are working with standards […]

In a bid to keep clients from moving their programmatic operations in house, GroupM, the media agency network under WPP, is building a less constrictive alternative for its programmatic buying arm Xaxis. The alternative is a system in which clients work with whichever ad-tech vendors or data-management platforms they choose – Group M will suggest […]