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Search Results for : Generation

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People
March 02, 2021
Science + Emotion = Engagement
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Industry
February 28, 2021
What Kinds of Conversations Are Happening on Twitter?
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People
February 24, 2021
George Maktabi : "The Level of Gaming In The Kingdom Is So Evolved"
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Industry
February 17, 2021
The Agents That Will Influence Online Commerce In 2021 and Beyond
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People
February 14, 2021
Hussein Kandil: "Hardees' First Complete Rebrand in More than Three Decades Comes as We Seek to Reinvent Ourselves For Generation Z"
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Industry
February 10, 2021
The Changes Happening In B2B Marketing
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People
February 04, 2021
Charting the Unchartered: the Role of Telcos & the Future of Media & Marketing Models
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People
February 02, 2021
What Happens When Technology And Art Come Together?
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People
February 01, 2021
The Story Behind Canon's Trailblazer Series
man
Industry
January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
man
Industry
January 18, 2021
2030 - Working In the Dematerialized Office
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Industry
January 14, 2021
The TikTok Year in Review, Celebrating 2020 Creative Excellence in MENA
man
People
January 12, 2021
Meet the Covidians
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People
January 05, 2021
A Day in the Life of Tom Green
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People
December 17, 2020
The Acceleration From an Unexpected Slowdown
man
People
December 10, 2020
Manuel Bordé Promoted to Global Chief Creative Officer of Geometry/VMLY&R COMMERCE
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Industry
December 01, 2020
Hootsuite Lists the Social Media Trends for 2021
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Industry
November 30, 2020
Connecting the Dots – The Trends to Watchout for in 2021
man
People
November 19, 2020
OSN Originals Aims to Celebrate Diversity Through Its Content
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Facebook Hub
Masterminds
November 19, 2020
How Centrepoint Used Facebook to Boost Sales in Saudi Arabia at a Lower Cost
Culture
September 08, 2019 Reflection From Gen Z

By Mai Al Khouri I have realized that stepping out of my comfort zone, while maintaining pragmatism, is an essential component to working in communications. For me, it is important to be constantly aware of this, especially in Lebanon, where the economic, political, and social spheres are as tense as ever, with the added geopolitical stress. […]

Industry
May 05, 2019 Confessions Of An Advertising Recruiter: Tales From The Dark Side

By Tony Stanol With a tighter candidate market and industries like tech firms and consultancies vying for advertising talent, mistakes in the hiring process are costlier than ever to agencies. I agree with 360i’s Jared Belsky’s recent article and know that we can “make it better, together.” I’ve learned countless lessons from my 11 years of […]

Industry
April 16, 2019 Gen Z Doesn’t Want to Buy Your Brand, They Want to Join It

By Mary Ellen Dugan Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for thought. Gen Z will make up 40 percent of all consumers by 2020. As this generation of digital natives has been […]

Industry
April 14, 2019 Millennials and Generation Z talent look for purpose not a job

By Stanislava Burianek We already know very well that Millennials represent a very significant spending power globally and even more so in the Middle East. They represent US$2.45 trillion in spending power, according to Adweek and according to Omnicom Group, 70% of them are likely to buy brands that support causes they care about. Subsequently, […]

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