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Search Results for : Fiction

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People
February 09, 2021
E-Commerce Will Amount to $29 billion in the GCC Region in 2021
man
Industry
January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
People
September 30, 2020 What Does The Road Ahead Look Like?

At the beginning of September, Snap Inc appointed Jake Thomas as the Head of UAE operations. This comes as the company rapidly expands its local partner ecosystem and seeks to deliver more opportunities to consumers and brands than ever before. Communicate spoke with Thomas to understand how he plans to grow the company’s vision in the […]

Industry
March 23, 2020 Whatsapp Launches Initiatives To Tackle the Coronavirus Pandemic

WhatsApp launches two initiatives to support the global fight against the Coronavirus pandemic: the global launch of the WhatsApp Coronavirus Information Hub in partnership with the World Health Organization, UNICEF, and UNDP, and a $1m donation to the Poynter Institute’s International Fact-Checking Network (IFCN). The WhatsApp coronavirus information hub which can be found on whatsapp.com/coronavirus,  provides […]

Industry
February 24, 2020 Understanding Arabic Content

As the demand for Arabic content is on the rise, Communicate looks at understanding how this content is created and catered to the diverse community of Arabic speakers today. Karim Daoud, CEO of Webedia Arabia, one of the largest digital Arab networks which curate content under the various pillars of; fashion and beauty, pop culture, food, parenting, and gaming/e-sports, […]

Industry
November 13, 2019 The Forgotten Art of Storytelling in the Age of Video

By Gregg Fray, owner of Seven Media and Seven Studios There’s a school of thought that suggests humans are unique among animals due to our ability to tell – and believe in – stories. We’re able to engage huge numbers of our species using facts woven together as narratives, and through fictional stories that get […]

Culture
October 30, 2019 The Creative Surplus

By Ed Barnfield, the winner of Communicate’s creative fiction competition! I wrote a novel last week,” says Fatima. “It took me three hours.”We are meeting in the virtual café at Morningside. Fatima has chosen a cartoon elephant as her avatar, although she insists on keeping her trademark sunglasses and earpiece, which is disconcerting. I’ve gone […]

Culture
October 15, 2019 Fortnite goes into total blackout

On Sunday, Epic Games, the developer of online battle royale video game Fortnite, tweeted a cryptic phrase stating: “This is the end.” As of right now, the Fortnite Twitter page is live streaming a black hole, with no tweet left to read and a black icon as its display picture. Much like the snap of […]

Culture
October 10, 2019 When Art Is Controversial

What is art? Is art a concept or an object? Who decides: the artist, the critic or the public? These questions have fueled discussions for decades, as this selection shows. Each has had some effect on the global art scene and has driven it forward. Fountain by Marcel Duchamp, 1917Widely seen as Duchamp’s most famous […]

Industry
July 29, 2019 The Art Of Benefiting From Other Brands’ Misfortunes

By Halley Theodore There’s a German word, schadenfreude, that describes one of our basest, yet most satisfying, emotions. Quite simply, schadenfreude is the pleasure we take in the misfortune of others. (Schaden = damage, and freude = joy). It has no real equivalent in English. Off-brand Muppets sang about the joys of schadenfreude in the musical […]

Culture
July 04, 2019 Communicate’s Fiction Contest

Communicate’s upcoming issue, September 2019, is deep-diving into a topic that is close to our hearts: Creativity. As part of the issue, we look to see some work from creative people themselves. You can be a resident anywhere in the MENA region. Write a fiction piece, a poem or any other type of creative format […]

Industry
June 28, 2019 AR and The Advancements In Advertising and Media

By Faris Sibai  Augmented Reality (AR) is propelling the e-commerce industry into the future with a model that makes advertising not only personalized but fun for the user.  Augmented reality revenues are estimated to reach a staggering $14 billion in 2021, according to ARtillery Intelligence. This growth presents an exciting opportunity for marketers, as consumers […]

Industry
June 11, 2019 Fortnite Emerges As A Social Media Platform For Gen Z

By George P. Slefo A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits from gaming, social […]

Industry
January 23, 2019 Sick of gambling with your campaigns?

By Medina Beganović, managing partner, Via Media Here’s a fun fact: 90 percent of our decisions are subconscious. Why? Here’s another fun fact: people are highly irrational. And yet, we marketers conduct research, gather audience data, and mine it for insights in the hope of finding out what our audiences want, think and believe. The […]

Industry
July 23, 2018 Consumers looking for education as AI infiltrates our world

Consumers lack a full understanding of Artificial Intelligence (AI) and are looking to businesses, government and academia for education, according to a FleishmanHillard report. The report highlights that 61% of all those surveyed believe the responsibility for educating the public about AI should be shared. The report, ‘Artificial Intelligence & Communications, The Fads. The Fears. […]

Industry
January 13, 2016 OSN signs long-term exclusive deal with NBC Universal International

OSN’s new and extended long-term deal with NBC Universal International (NBCUI) will give OSN exclusive access to content from NBCUI. The deal secures first pay window rights for OSN, in addition to exclusive over-the-top (OTT) content access on OSN Play, the free for subscribers digital platform, and GO, the non-subscriber based online TV service. OSN […]

Industry
October 20, 2015 Memory lane

The Google logo as we knew it came into existence 16 years ago, when Google’s founders, Larry Page and Sergey Brin, were just PhD students at Stanford University – albeit students with a small company and a big vision. Ruth Kedar, principal at Kedar Designs and the designer of the old Google logo, was a […]

Industry
September 17, 2015 Game of thrones

In a world where Kim Kardashian rules social media and Donald Trump runs for the US elections, it might seem rather easy for things to be misunderstood. However, people aren’t always the cause. Sometimes it’s just the context. For instance, the quote, “Rather thicker than one usually sees…quite rigid…ten-and-a-quarter inches,” didn’t sound wrong at all […]

Industry
June 03, 2015 Image Nation partners with Discovery Communications to launch new Arabic language TV channel across MENA

Image Nation has partnered with Discovery Communications to create and launch a new Arabic language TV channel for the Middle East and North Africa. Quest Arabiya will be free-to-air and will go live in the final quarter of 2015. The channel, whose focus is male-oriented factual and reality programs, will be a combination of locally […]

Industry
May 14, 2015 Contagion age

“To be or not to be,” deliberated Prince Hamlet in Shakespeare’s famous play. While the reference might be too dated for today’s digital age to pay heed to, it is something worth considering when brands decide to be “viral”, or, at least, create viral content. Fortunately – or unfortunately – they can spare themselves the […]

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