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Search Results for : Engineering

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Facebook Hub
Masterminds
February 11, 2021
How Memac Ogilvy and Lexus Built a Seamless Online Car-Buying Experience with Facebook
People
October 06, 2020 Khaled AlShehhi: “Our Ambition Is to Inspire People at Home and Abroad”

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

People
October 05, 2020 On The D2C Conundrum
Joe Abi Mansour, Digital & Commerce Director at Geometry MENA, on big brands wanting to go direct to consumer (D2C) while digitally native vertical brands (DNVBs) are trying to go retail. Is it a case of the grass is always greener on the other side or are there concrete opportunities to be captured?
Culture
July 20, 2020 How the #FirstArabicCountdown Campaign Reaches for the Stars

Emirates Nation Brand’s Khaled AlShehhi explains how the Emirates developed a unique campaign that celebrates the historic Hope Probe launch. At 1.58 am on June 20, the world heard for the first Arabic countdown ever, marking the launch of the Hope Probe, the first Arab interplanetary mission that will reach Mars orbit in approximately 200 […]

Industry
July 01, 2020 Highlights From the State of Social Media Report 2020

Dubai-based data intelligence provider and social media listening platform, Crowd Analyzer releases the fourth edition of its State of Social Media report. The report targets brands and industry professionals that are eager to have meaningful engagement with audiences on social media. The annual report covers the countries of Egypt, Saudi Arabia (KSA), the UAE, and […]

Industry
March 29, 2020 What We Need From our Leaders in Tech Right Now

Rania Zalami, Area Director for India & Middle East at Meltwater, explains what being a female leader in tech means today. To say that there are few female leaders in the Middle East’s tech world is an understatement, but Rania Zalami is one of them – and the first Arab woman to fully take ownership […]

People
February 19, 2020 Meet Geometry’s First Global Chief Innovation Officer

WPP’s end-to-end creative commerce agency names Roy Armale as its first global chief innovation officer. Armale began his career at Geometry working on the application of behavioral thinking in shopper marketing, to keep clients ahead of the transformation in retail. Since then, his work across the agency’s diverse roster has resulted in the adoption of […]

man
Choueiri Group Deep Dives
Content
February 16, 2020
In Search for the Human Truth
Industry
January 29, 2020 Goodbye Cookie Monster?

Bayan Ishtaiwi, digital media manager at Vizeum, explains how Google’s phasing out of third-party cookies is going to scramble the market. There is not a single person I know that wasn’t targeted with an ad after browsing content somehow related to that ad. To the point that we often hear the words ‘creepy,’ ‘annoying,’ ‘too much,’ […]

man
Choueiri Group Deep Dives
Data & Measurement
November 21, 2019
One Place for Data
Industry
October 21, 2019 Is Data the Road to Creativity?

Hamish McPharlin, head of Insights at BBC Global News, says that, understood and used the right way, data can fuel creativity. If there is something that media companies are not lacking in, it is data about their consumers. With the rise in connectivity and an ever-increasing connected user base, we know about our audiences more than […]

Industry
July 14, 2019 CoPHEE Safeguards Encrypted Data?

By Afreen Khan  Researchers at the New York University (NYU) Abu Dhabi have designed a microprocessor that provides data privacy using cryptography. The project which is the first of its kind, works on protecting data from leakage, with an aim to limit the threats and vulnerabilities.  The team behind CoPHEE, the microprocessor, is led by […]

Industry
July 14, 2019 How AI and Chatbots Can Benefit Any Organization?

By Professor Farhad Oroumchian The recent progression of technology has seen businesses shifting from traditional to digital platforms to interact with consumers. Organisations these days use Artificial Intelligence (AI) to carry out various transactional and business activities digitally. On such technique that has recently grown in popularity and application is the use of chatbots. A chatbot […]

Industry
June 06, 2019 Behind the Rebranding: C2 Comms

By Afreen Khan C2 Comms describes themselves as not just “any” advertising and branding consultancy agency, but importantly seekers of change and creating new perceptions.  The company that has lately announced a rebranding for itself, talks to Communicate about “reengineering of the way we approach the business of communication.” C2 Comms Managing director Roy Aftimos […]

Industry
February 24, 2019 How customer understanding drives consumer convenience

By Mustafa Shamseldin, Senior Vice President Foods Category, Middle East, North Africa and Asia Pacific, PepsiCo While supermarkets, restaurants, and a myriad of other retailers and services providers are going online, the traditional vending machine has remained somewhat static. There have been minor upgrades over the years, such as accepting credit cards or selecting snacks […]

Industry
July 02, 2018 “It’s not a lipstick and high heels story,” says Ford on marketing to women in Saudi

When women (finally) took to the streets on June 24, the world – and automotive brands – marked a special moment in history. This moment is not only a positive step for equality in the Kingdom, but also one for the economy with it estimated to add as much as $90 billion to Saudi’s economic […]

Industry
June 09, 2018 Which agency is in the driving seat for this $4.1 billion global client?

A global automotive client that spent $4.1 billion on advertising globally put its global creative account on review in April spelling bad news for incumbent WPP. The client is none other than Ford, which is currently with WPP’s Global Team Blue (GTB). The account has been under strain for months as the automaker began re-evaluating […]

Industry
April 22, 2018 $2.3 billion WPP client puts global creative on review. What now?

The review comes at a particularly bad time for WPP, which has been operating without a CEO since Martin Sorrell stepped down earlier this month. Since then, questions about the holding company’s future have swirled. Sorrell was known as being extremely hands-on with WPP’s clients. Though clients have been outwardly quiet about their thoughts on […]

Industry
April 15, 2018 Following allegations on Sorrell, WPP is on a quest for a new CEO

Martin Sorrell stepped down as CEO of WPP following an internal investigation into misconduct, ending a 33-year career at the world’s largest agency holding company. The company announced that WPP Chairman Roberto Quarta would take over as executive chairman until a new CEO is appointed. Mark Read, CEO at Wunderman and WPP Digital, and Andrew […]

Industry
June 14, 2017 MENA Commerce rebrands to Cognitev

Cognitev, formerly known as MENA Commerce, underwent a comprehensive rebranding effort in May. As a technology company that now concentrates more on marketing from a semantic point of view, the rebranding consists of four key upgrades: A revamped approach Advanced technology utilizing artificial intelligence New website New name “The digital marketing industry landscape requires a […]

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