On October 15, Dubai-based mobility online platform Careem launched a new campaign highlighting its transition from ride-hailing company to Super App. Communicate had questions, so we asked Noha Zeid, Director of Marketing, and Haya Kalbouneh, Senior Brand Manager at Careem. What exactly is a Super App? Careem is the region’s everyday Super App: the first […]
Throughout the ages, tones, topics and styles in content marketing have evolved drastically. Communicate takes a step back and examines how the way we pitch changed over time.
Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform’s creative community united to come up with virtual Ramadan traditions during Covid-19. The holy month of Ramadan has always been a time of togetherness marked by reflection, gratitude, charity. This year, with social distancing measures in place, universally-enjoyed Ramadan traditions were, in […]
Consumers look to businesses to feel more positively about how these brands support society. A recent global study by Kantar on Twitter shows that, in fact, only 8% of people believe that brands should stop advertising during the global pandemic. This has been especially evident in the month leading up to Ramadan, when there has […]
Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform has grown well beyond lip-sync and funny videos. What is TikTok today? TikTok is a short-form video platform for people who want to showcase their creative expression. [Initially,] creators wanted to react to certain songs or movie clips; that got us into […]
Social media has become a haven for users to share intimate moments with friends and family. Snapchat is no stranger to such moments and expects to see a lot of those kinds of moments during the holy month of Ramadan. Vishal Badlani, Creative Strategy Lead at Snap Inc. MENA shares a few hacks which will […]
No doubt Snap is the platform that popularized augmented reality. Vishal Badiani, Creative Strategy Lead at Snap Inc. MENA, explains how brands can make the best out of it. What are the various ad solutions available to brands on Snap? Snapchat has only offered advertising to brands since 2015 – we’re still a very young […]