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Search Results for : Dreamworks

Let the Spoofing Begin: How to Do Parody Advertising Right People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]
Will Quibi Get Pushed Around in the Playground? Industry
April 12, 2020 Will Quibi Get Pushed Around in the Playground?

Digital Advertising Specialist Chris Gregory-Pasha on how Quibi could disrupt the OTT landscape, or not… Launching a brand new short-form streaming service in the middle of a global pandemic – utter madness or disruptive brilliance?Well, in reality, it’s probably a bit of both… Quibi, for the uninitiated, is the brainchild of Jeffrey Katzenberg, the founder […]
How To Future-Proof A Brand Industry
August 22, 2019 How To Future-Proof A Brand

By Drew Neisser Shortly after arriving as the CMO of NetApp, Jean English hit a wall. Charged with writing a new story for the $6-billion-data-storage company, English presented what she thought was a winning direction to their customer advisory board. With refreshing honesty, she recalls that “They hated it.” Slightly chagrined, she “walked out the […]
YouTube hosts first Dubai event for advertisers Industry
October 09, 2014 YouTube hosts first Dubai event for advertisers
On September 30, Google hosted its first YouTube event in Dubai, Pulse, for the advertising industry.
Visa launches its activation program for the FIFA World Cup in the Middle East Industry
June 16, 2014 Visa launches its activation program for the FIFA World Cup in the Middle East

  Visa, FIFA’s exclusive financial services partner for the 2014 FIFA World Cup Brazil, shared its global FIFA World Cup activation program across the Middle East, which is aimed at enhancing the sporting experience for millions of fans, clients and partners in 104 countries worldwide. The activation program features film and print spots starring Nobel […]