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Search Results for : Disruption

WARC Marketer's Toolkit 2023: The Future of Media
Industry
January 05, 2023
WARC Marketer's Toolkit 2023: The Future of Media
TBWA Recognized as Adweek's 2022 Global Agency of the Year for Second Year in a Row
Industry
December 14, 2022
TBWA Recognized as Adweek's 2022 Global Agency of the Year for Second Year in a Row
TBWA\RAAD Appoints Paulo Areas as Executive Creative Director
Industry
December 05, 2022
TBWA\RAAD Appoints Paulo Areas as Executive Creative Director
NielsenIQ Bases Reveals 2022 Top Breakthrough Innovations in Saudi Arabia
Industry
October 27, 2022
NielsenIQ Bases Reveals 2022 Top Breakthrough Innovations in Saudi Arabia
“The Happier You Are, the Better Work You Do”
Industry
October 20, 2022
“The Happier You Are, the Better Work You Do”
Level Up, Marketers Are Coming for Gaming
Industry
October 19, 2022
Level Up, Marketers Are Coming for Gaming
A Job Market in Flux
Industry
October 13, 2022
A Job Market in Flux
PRCA MENA Welcomes New Board Members
People
September 29, 2022
PRCA MENA Welcomes New Board Members
Asda's BCW Reveals Findings From the 14th Annual Arab Youth Survey
Industry
September 21, 2022
Asda's BCW Reveals Findings From the 14th Annual Arab Youth Survey
MMP World Wide Enters Exclusive Partnership with Bidstack
Industry
September 20, 2022
MMP World Wide Enters Exclusive Partnership with Bidstack
Gaming as a Mainstream Media Identity
Industry
September 01, 2022
Gaming as a Mainstream Media Identity
Women To Watch 2022: Romy Abdelnour
People
July 25, 2022
Women To Watch 2022: Romy Abdelnour
Women To Watch 2022: Karen Doumet
People
July 18, 2022
Women To Watch 2022: Karen Doumet
“Stop Selling, Start Listening.” Enhancing CX in a Digitally Transforming Age
Industry
July 05, 2022
“Stop Selling, Start Listening.” Enhancing CX in a Digitally Transforming Age
How Etisalat UAE Called on Dynamic Creative to Dial Up Lead Generation by 3.5X
Industry
June 02, 2022
How Etisalat UAE Called on Dynamic Creative to Dial Up Lead Generation by 3.5X
Top 30 Leaders 2021: #30 Houda Tohme
People
May 27, 2022
Top 30 Leaders 2021: #30 Houda Tohme
All Aboard the Metaverse!
Industry
May 26, 2022
All Aboard the Metaverse!
Top 30 Leaders 2021: #20 Tarek Daouk
People
May 20, 2022
Top 30 Leaders 2021: #20 Tarek Daouk
PRCA MENA, Europe & Africa Appoints Monika Fourneaux-Ceskova as Head of EMEA
People
May 09, 2022
PRCA MENA, Europe & Africa Appoints Monika Fourneaux-Ceskova as Head of EMEA
TBWA\Raad Launches Creative-Led Innovation Consultancy Next
Industry
April 27, 2022
TBWA\Raad Launches Creative-Led Innovation Consultancy Next
How Gamified Dashboards Are Disrupting Mobile Banking
Industry
July 07, 2022
How Gamified Dashboards Are Disrupting Mobile Banking
Why Power Horse Went Ultra-Local With Their Latest Campaign?
Industry
March 21, 2022
Why Power Horse Went Ultra-Local With Their Latest Campaign?
How Digital Performance Marketing Disrupts The Traditional School of Digital Marketing? Industry
October 13, 2019 How Digital Performance Marketing Disrupts The Traditional School of Digital Marketing?

By Aida Saharoui First things first, let’s start by explaining what Digital Performance Marketing is, and how it is positioned in the Digital Marketing Sphere. Digital Performance Marketing is the field of Digital Marketing that focuses highly on data. It is no longer a matter of visibility only but mostly efficiency. Decisions in performance marketing […]
Digital is disrupting everything, including this print article Industry
May 31, 2017 Digital is disrupting everything, including this print article

By Rance Crain, President of Crain Communications and editor-in-chief of Advertising Age Disruption was on the minds of several Advertising Hall of Fame inductees I interviewed over the last couple of months. Their attitude was “transform or die,” in the words of Kay Koplovitz, who founded the first cable TV network. But as Irwin Gotlieb of […]