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Search Results for : Directors

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Choueiri Group Deep Dives
CG Updates
February 14, 2021
Rotana Audio Visual Appoints Choueiri Group's Digital Media Services (DMS) - KSA, as its Exclusive Advertising Media Representative
man
People
December 17, 2020
Majid Al Ibrahim Appointed MBC GROUP Board Representative and Sam Barnett as the New CEO
man
People
November 19, 2020
OSN Originals Aims to Celebrate Diversity Through Its Content
People
November 04, 2020 A Conversation with Netizency’s Fadi Khater on Winning TikTok

Neticenzy, a Dubai-based digital marketing agency with a focus on social media, recently won TikTok’s B2B account. Communicate had a relaxed chat with Fadi Khater, Founder & Managing Partner, to discuss this big win and more. Much more. Your PR announcing Netizency’s TikTok win does not read like the typical PR. It was kind of […]

CG Updates
Choueiri Group Deep Dives
September 29, 2020 Pierre Choueiri Issues his First Comments on the Non-Renewal of the Partnership Between MBC Group and AMS FZ LLC
Tackling the non-renewal of the partnership between MBC Group and AMS FZ LLC after nearly 16 years of sustained commercial growth, Pierre Choueiri: “We’re proud of the mutual trust, record growth and shared successes with MBC Group, over 16 years. New partnerships with top industry players in perspective.”
Industry
June 15, 2020 Pandemic Perspectives: Patou Nuytemans

How Covid-19 is changing the business and the industry at large, according to Memac Ogilvy’s Chief Executive MENA, and Ogilvy’s Chief Digital Officer EMEA, and Executive Partner Worldwide.  How is COVID-19 reshaping the marketing and advertising industry in MENA? When it comes to any major social or cultural transition, it takes time for us to be able to fully […]

Industry
April 12, 2020 Will Quibi Get Pushed Around in the Playground?

Digital Advertising Specialist Chris Gregory-Pasha on how Quibi could disrupt the OTT landscape, or not… Launching a brand new short-form streaming service in the middle of a global pandemic – utter madness or disruptive brilliance?Well, in reality, it’s probably a bit of both… Quibi, for the uninitiated, is the brainchild of Jeffrey Katzenberg, the founder […]

Industry
March 29, 2020 A Call to Action

Reda Raad, chief executive of communications group TBWA\RAAD, on how true leaders should address the current crisis. Just a few short months ago, the year ahead looked promising and prosperous. Now, the talk is of mere survival. The sheer scale of the unfolding crisis has led to panic and paralysis on a global scale, but […]

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Choueiri Group Deep Dives
Content
February 05, 2020
It’s All in the Story
man
Choueiri Group Deep Dives
Content
January 09, 2020
Content as a Customer Experience
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Choueiri Group Deep Dives
OTT vs TV
November 14, 2019
How Starzplay Plays the Long Game
Industry
October 21, 2019 Is Data the Road to Creativity?

Hamish McPharlin, head of Insights at BBC Global News, says that, understood and used the right way, data can fuel creativity. If there is something that media companies are not lacking in, it is data about their consumers. With the rise in connectivity and an ever-increasing connected user base, we know about our audiences more than […]

Culture
August 28, 2019 More Netflix Movies in Theaters

Martin Scorsese’s “The Irishman,” which stars Robert De Niro, and Al Pacino and produced by Netflix, will appear in theaters few weeks before the movie makes its debut on the streaming website. This announcement comes months after negotiations between Netflix and major theatre chains in the U.S. This move is described by some as Netflix […]

Industry
April 20, 2019 Here’s The Solution To Bad TV ADs

By Eric Kallman I think it was Jeff Goodby who used to write about asking his cab drivers what commercials they liked. It was a good way of taking the pulse of the people for someone living in the middle of adland. So, recently I decided to do the same with my Uber drivers. “What […]

People
September 26, 2018 7 Questions to Joy Films’ Ali Azarmi

Ali Azarmi started his career in Advertising in 1987 in Publcis Graphics London Office and came to Dubai in 1993. He was the executive creative director at BBDO until he left in 2004 to work as an advertising consultant. In 2008, he established the Middle East branches of Joy Films UK ([email protected]) with his partner […]

Culture
July 04, 2018 ABG out to tackle women and kids… in advertising

The Dubai-based marketing and advertising industry body Advertising Business Group (ABG) has announced its plans to tackle a number of key industry issues and making new appointments during its first AGM. ABG Chair Sanjiv Kakkar, who is Unilever’s executive vice-president across MENA, Turkey, Russia, Ukraine and Belarus, outlined two key initiatives: The first is to […]

Industry
June 06, 2018 Can you put a price tag on creativity?

By Waseem Yakdi, CEO, Zia Creative Network Once considered to be incomparable, the relation between creativity and return on marketing investment delivering effective and staggering profitability has now become a new normal in the current advertising scenario. Now, in agencies, planning departments work much more closely with creative departments. Amid economic uncertainty, there is greater […]

Industry
April 15, 2018 Following allegations on Sorrell, WPP is on a quest for a new CEO

Martin Sorrell stepped down as CEO of WPP following an internal investigation into misconduct, ending a 33-year career at the world’s largest agency holding company. The company announced that WPP Chairman Roberto Quarta would take over as executive chairman until a new CEO is appointed. Mark Read, CEO at Wunderman and WPP Digital, and Andrew […]

Industry
April 10, 2018 P&G is unveiling three new agency models

Earth’s biggest advertiser, Procter & Gamble Co., is “piloting” three new agency models that are fast taking over some of its biggest brands in its biggest countries. Among the most notable changes is a new yet-to-be-named multiagency agency led by Publicis Groupe and covering all of P&G’s North American fabric-care business. That business alone accounts for […]

Industry
February 19, 2018 Should advertising take responsibility for our health?

The role of advertising and media industry role in restoring humanity social, emotional and physical health by Tarek Ayntrazi, CEO, Generation C The advertising industry has a unique opportunity to regain relevance and assert its indispensable role in influencing and regulating the type of content that is funded by advertising dollars. Advertising played a crucial […]

Industry
August 20, 2015 H+K Strategies partners with GCC Board Directors Institute

GCC Board Directors Institute (BDI) has appointed H+K Strategies (H+K) as content partner to the Institute for the next three years.  Additional content partners for the board include PwC, McKinsey & Co, Heidrick & Struggles and Allen & Overy, while supported by the Capital Market Authorities in Saudi Arabia, Oman and the UAE, Qatar Financial Centre and the […]

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