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Rania Masri on the Future of the Broadcast and Entertainment Industry Industry
November 20, 2024 Rania Masri on the Future of the Broadcast and Entertainment Industry
Rania Masri, Chief Brand and Marcomms Officer at the newly rebranded IMI spoke to Communicate about several topics pertaining to the broadcast and entertainment industry today.
Lara Assouad: from tinkerer to designer People
November 18, 2024 Lara Assouad: from tinkerer to designer
Lara Assouad, Executive Creative Director at Landor Middle East is part of our "Women to Watch" series
Breaking Boundaries: Nancy Assaad’s Inspiring Journey from Tech to Innovative Marketing Visionary People
November 18, 2024 Breaking Boundaries: Nancy Assaad’s Inspiring Journey from Tech to Innovative Marketing Visionary
Nancy Assaad, Founder and CEO of The Marketing Boutique is part of our "Women to Watch" series
Pioneering innovation in PR People
November 13, 2024 Pioneering innovation in PR
Noura Souki, Account Director at Cheil ME talks to Communicate within the frame of the "20 women to watch" series
The Key Ingredients to Elevating Workplace Innovation and Collaboration Culture
November 13, 2024 The Key Ingredients to Elevating Workplace Innovation and Collaboration
Yasmin Acherir, Account Director at Cheil Middle East & Africa shares insights about her company culture
Nour Akar, where stories sparked creativity People
November 12, 2024 Nour Akar, where stories sparked creativity
Noor Akar, Creative Director at TBWA\RAAD is part of the Communicate Women to Watch series
Pauline Radi: Empowering the next generation
People
November 08, 2024
Pauline Radi: Empowering the next generation
Zeinab Yasseen: Artistic with an edge People
November 07, 2024 Zeinab Yasseen: Artistic with an edge
Part of the Communicate "Women to Watch series". Meet Zeinab Yasseen Senior Creative Art Director at M&C Saatchi UAE
Riding the wave of change propels value of Kantar BrandZ Top 30 Emirati and Saudi brands to $97 billion Industry
November 05, 2024 Riding the wave of change propels value of Kantar BrandZ Top 30 Emirati and Saudi brands to $97 billion
Amol Ghate
Victoria Brown : From Breaking News To Being In The News People
October 28, 2024 Victoria Brown : From Breaking News To Being In The News
Victoria Brown
Trendy or out of touch? It depends on the day.
Industry
September 12, 2024
Trendy or out of touch? It depends on the day.
Navigating the Data Evolution: Balancing Privacy and Personalization
Industry
September 11, 2024
Navigating the Data Evolution: Balancing Privacy and Personalization
TBWA Announces New Global Leadership Team
People
August 29, 2024
TBWA Announces New Global Leadership Team
Unlocking Detail for Retail
Industry
August 05, 2024
Unlocking Detail for Retail
Optimism to Fuel Business Growth in Next 12 Months
Industry
July 31, 2024
Optimism to Fuel Business Growth in Next 12 Months
Curate Content, Commerce will Follow
Industry
July 23, 2024
Curate Content, Commerce will Follow
Unlocking the Future: Fintech’s Impact on Payment Evolution
Industry
July 19, 2024
Unlocking the Future: Fintech’s Impact on Payment Evolution
e& Enterprise Launches ‘Infinite Digital Potential. Realised.’ campaign
Industry
July 17, 2024
e& Enterprise Launches ‘Infinite Digital Potential. Realised.’ campaign
Fill Consumer’s Heart with Experiences, Not Things.
Industry
July 17, 2024
Fill Consumer’s Heart with Experiences, Not Things.
Everything You Need to Know About Retail Media Networks
Industry
July 12, 2024
Everything You Need to Know About Retail Media Networks
It’s Time to Change The Way We Think About Creative Industry
September 10, 2019 It’s Time to Change The Way We Think About Creative

By Michele Iozzo Just a few years ago, you could clearly distinguish between banners for brand awareness and banners for sales conversion. With different key performance indicators (KPIs), performance marketing and brand departments co-existed with minimal interaction. Today, marketers need to ensure consistency across all channels, and performance ads often don’t meet those standards.  It’s […]