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Search Results for : Cloud

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People
February 04, 2021
Charting the Unchartered: the Role of Telcos & the Future of Media & Marketing Models
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Industry
January 19, 2021
Everything You Need to Know About Signal
man
Industry
January 17, 2021
What Will the State of Mobile Be in 2021?
man
People
December 17, 2020
The Acceleration From an Unexpected Slowdown
People
December 07, 2020 Marketing and Communications During the Fourth Industrial Revolution
Iman Ghorayeb speaks about the changes that are here to stay in the B2B marketing and communications sector.
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Industry
December 03, 2020
The Steps to Hosting a Successful Virtual Event
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People
December 02, 2020
How Google's Rebranding of G-Suite to Workplace Signals the Drive Towards Further Collaboration
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Industry
November 30, 2020
Connecting the Dots – The Trends to Watchout for in 2021
People
November 04, 2020 A Conversation with Netizency’s Fadi Khater on Winning TikTok

Neticenzy, a Dubai-based digital marketing agency with a focus on social media, recently won TikTok’s B2B account. Communicate had a relaxed chat with Fadi Khater, Founder & Managing Partner, to discuss this big win and more. Much more. Your PR announcing Netizency’s TikTok win does not read like the typical PR. It was kind of […]

People
October 25, 2020 David Fregonas : “We are Facing a New Reality, and its Characteristics Include Change, Volatility, and Uncertainty”

Communicate sits with David Fregonas, Accenture Interactive lead, Middle East to learn more about the company’s latest brand move and their recent shift in operations to the cloud. What is the strategy behind this new initiative? We’re following the same advice we give our clients in this time of relentless change: act with great agility and […]

Industry
October 14, 2020 Google Launches Program to Accelerate Economic Recovery in MENA

Google pledges to mentor local businesses and help them grow online in the UAE, especially those in retail and tourism. Google announced today ‘Grow Stronger with Google’, a new program to accelerate the MENA region’s economic recovery through digital transformation, by offering digital tools, training, and financial grants to support local businesses and job seekers. […]

Industry
September 14, 2020 Meet the Six Types of Gamers

The lockdown has introduced a new generation of gamers. In fact, it is being said that there are now as many gamers as there are people who watch TV. That can only mean one thing: brands now have a new potential audience group they can reach. But brands and advertisers need to first understand more […]

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Choueiri Group Deep Dives
Programmatic
May 17, 2020
Accelerating Publishers’ Transformation
Industry
April 06, 2020 Advertising in the Age of Coronavirus

Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases in obvious advertising categories will be offset by overall digital growth. Travel represents 9% of digital ad spend and in the past day alone, three of my clients have shared they’ve […]

Industry
April 02, 2020 Covid-19 has Ushered in a New Era in Crisis Communications

Adnan Bashir, Senior Manager for Corporate Communications at Sigma Systems, explains how the job of communications professionals will never be the same.  It goes without saying that a cloud of uncertainty now hangs over us all – and is unlikely to dissipate anytime soon. In the last few weeks, we have witnessed a cataclysmic disruption […]

Industry
March 29, 2020 Social Pulse during Social Distancing, an Evolving Conversation

Hanin Hamade, Manager, Data Sciences Practice – Publicis Media, explains why and how brands should keep an eye on the booming social media chatter around the pandemic. It is no secret that 2020 has been off to a rocky start. Conversations around covid-19 have no border and are not siloed to specific audiences; we see […]

Industry
March 02, 2020 Influencer Fraud Is At An All-Time High

A new report by Hypeauditor, a technology that helps detect influencer fraud on various platforms using an intuitive machine-learning algorithm states that 53% of influencers in the UAE, use artificial means to grow their following and engagement. With the influencer marketing industry poised to become a $15 billion dollar industry by 2022 and an audience of 3.78 […]

People
February 19, 2020 Meet Geometry’s First Global Chief Innovation Officer

WPP’s end-to-end creative commerce agency names Roy Armale as its first global chief innovation officer. Armale began his career at Geometry working on the application of behavioral thinking in shopper marketing, to keep clients ahead of the transformation in retail. Since then, his work across the agency’s diverse roster has resulted in the adoption of […]

Industry
December 26, 2019 Communicate Picks #5 – Four Moments In Tech that Failed this Decade

Earlier Communicate looked at some of the most glorious moments in tech from this decade. While there were too many great moments to count, there were also some moments that didn’t quite live up to the hype. Here’s a list of those moments in the world of tech. IGTV While Instagram falls under one of the […]

Industry
December 17, 2019 Communicate Picks #2 – Once Upon a Time in Social Media

Social Media has turned into a cultural phenomenon this past decade, with many unique platforms entering the space in hopes to become the most popular one among the lot. While there were many that succeeded, there were others that dropped the hat. Communicate lists the platforms that called it quits. MySpace Once regarded as the most popular […]

Industry
June 27, 2019 Alibaba Focused On Mission Not Competition

By Sharvari Alape  Alibaba Cloud, the data intelligence backbone of Alibaba Group, has risen to be China’s largest provider of public cloud services, with eyes to expand beyond within the Middle East. During its inaugural Middle East and Africa (MEA) Internet Summit, Selina Yuan said to her audience that the company does not have competition because […]

Industry
April 17, 2019 AWS focus on Cloud in MENA

Bringing technologists in the Middle East together, Amazon Web Services (AWS) Summit in Dubai was held on Wednesday, to connect, collaborate, and learn more about the AWS Cloud and the way organizations in the Middle East can leverage the cloud technology to innovate and grow. AWS had previously announced that it will launch the first […]

Industry
April 17, 2019 Three Ways to Focus Investments For Innovation and Transformation

By Christian Reilly For modern Chief Intelligence Officers (CIO), success is not about the technology; it’s about using technology to drive business innovation and value. It’s about providing an always-on, secure digital workspace — without a costly outlay of capital. And it’s about efficiently and securely expanding into new markets and regions. In other words, […]

Industry
May 12, 2015 Brightcove announces enhancements to core products

Brightcove Inc., provider of cloud services for video, announces a new wave of feature enhancements to its core products as well as market-specific solutions tailored for Media and Digital Marketing customers. These new products and market-specific solutions aim to allow organizations to publish video faster, deliver a more engaging video experience, and drive business results. “As our […]

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