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Search Results for : Campaign Optimization

Digital Turbine Chooses Connect Ads by Aleph as its Exclusive Partner in MENA
Industry
July 19, 2023
Digital Turbine Chooses Connect Ads by Aleph as its Exclusive Partner in MENA
Amazon Ads
Industry
October 19, 2022
Amazon Ads "unBoxed" 2022: 4 Advertising Trends To Watch
How to Navigate Video and TV in 2021
Industry
January 06, 2021
How to Navigate Video and TV in 2021
How Does KFC’s New Blockchain Program Work? Industry
May 24, 2020 How Does KFC’s New Blockchain Program Work?

KFC launches an innovative blockchain program for its digital advertising and media buying, making it the first QSR (Quick service restaurant) brand in the region to do so. Communicate got a chance to speak with Ozge Zoralioglu, Chief Marketing Officer at KFC, to learn more about this new step, and what it means for the digital media buying […]
How Gameloft is helping advertisers Industry
January 03, 2018 How Gameloft is helping advertisers

5 mins with Yann Fourneau, vice-president of sales & marketing SEMEA, Russia & LATAM People usually know Gameloft only for creating mobile games. What can you do in terms of advertising? What are the different formats? Gameloft has actually been ranked world’s number 1 mobile game developer in downloads by App Annie for the second year […]
Case Study: L'Oréal & UM MENAT Utilize DV Authentic Brand Suitability to Drive Campaign Performance
Industry
August 28, 2023
Case Study: L'Oréal & UM MENAT Utilize DV Authentic Brand Suitability to Drive Campaign Performance
Aleph Launches Digital Ad Certification Program in the Middle East and North Africa
Industry
April 07, 2023
Aleph Launches Digital Ad Certification Program in the Middle East and North Africa
Why Your Business Needs a ROI Investment Suite
Industry
April 05, 2023
Why Your Business Needs a ROI Investment Suite
How Can You Leverage From Google's Performance Max Platform
Industry
February 24, 2023
How Can You Leverage From Google's Performance Max Platform
Snapchat Vs. TikTok: Which Platform For Your Campaigns?
Industry
December 15, 2022
Snapchat Vs. TikTok: Which Platform For Your Campaigns?
How to Set Audio KPIs and Benchmarks
People
January 24, 2022
How to Set Audio KPIs and Benchmarks
Twitter celebrates the #BestofTweets 2021 in MENA
Industry
December 13, 2021
Twitter celebrates the #BestofTweets 2021 in MENA
Twitter shares the roadmap to success at #TwitterGameplan MENA Event
Industry
November 01, 2021
Twitter shares the roadmap to success at #TwitterGameplan MENA Event
Trusting the Machine in Online Marketing: Targeting vs Optimization Industry
August 21, 2016 Trusting the Machine in Online Marketing: Targeting vs Optimization

Exponential, a global provider of advertising intelligence and digital media solutions, has put together a four-part series on “Trusting the Machine in Online Marketing”. The third part of this series is focused on Targeting vs Optimization. Learn about the importance of valuing users, creating a complex profile and the benefit of automating the optimization process. […]