Search Results for : Brightcove

Communicate sits down to discuss video content with Sophie Rayers, director of marketing for EMEA & LATAM, Brightcove, global solutions provider for the delivery and monetization of video across devices. Could you break down the services offered by Brightcove? At Brightcove we work across two different areas: On one side, video is the marketing mechanism and we […]

Brightcove Inc., provider of cloud services for video, announces a new wave of feature enhancements to its core products as well as market-specific solutions tailored for Media and Digital Marketing customers. These new products and market-specific solutions aim to allow organizations to publish video faster, deliver a more engaging video experience, and drive business results. “As our […]

Brightcove Inc., a global provider of cloud services for online video, has announced that Alarab TV, an all-Arabic 24-hour news channel launched by Saudi businessman Prince Alwaleed bin Talal in Bahrain, has chosen Brightcove to power its online video solution and help create a digital identity for the channel. Alarab TV will provide millions of […]

  Football is not just a passion, but also big business in the Middle East region – with cash-rich Gulf states investing serious money in a bid to enhance their countries’ brands globally. According to Deloitte, seven out of 20 top football clubs in the world by revenue are sponsored by Middle Eastern airlines, including AC Milan (Emirates Airline) and Manchester City […]

  Today’s changing digital landscape is forcing organizations to re-evaluate their media strategy as the lines between paid, earned and owned media become blurred. It’s crucial for marketers to find more cost-effective and coherent means of engaging with consumers, and that’s why content marketing has quickly become a key part of any organization’s marketing mix […]

At a time when advertisers are struggling to get mobile right, how do you think they should approach delivering innovation through new technologies such as VR? Virtual reality is gaining significant momentum globally, especially after Facebook’s $2 billion acquisition of Oculus, a leading brand in the VR hardware space. VR has attracted the attention of […]