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Search Results for : Automotive

man
People
February 18, 2021
AR As the Next Step for Outdoor
man
Facebook Hub
Masterminds
February 11, 2021
How Memac Ogilvy and Lexus Built a Seamless Online Car-Buying Experience with Facebook
man
Industry
February 08, 2021
Netizency's Social Recap: January 2021 Trends
man
People
January 25, 2021
Elmir Arnautovic : "Future Is an Attitude"
man
Industry
January 07, 2021
Netizency's Social Recap: December 2020 Trends
man
Industry
December 20, 2020
Epica Awards 2020 Winners Announced
man
People
December 17, 2020
The Acceleration From an Unexpected Slowdown
man
Industry
December 06, 2020
How Long Will it Take for the Global Ad Market to Recover?
People
October 25, 2020 Adapting to the New Normal: Video Content Strategy after Covid-19
Justina Rude, Co-Founder of video production company Evamotion, provides tips on how brands can scale up their marketing efforts to create compelling, inspiring, and actionable videos.
People
September 29, 2020 How Digital Transformation Can Drive Car Dealerships to the Fast Lane

Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, on how digital innovations are driving auto dealership forward. The state of global affairs is changing, probably at a faster speed than what a speedometer could track. The future is uncertain, and many businesses are worried about where the road ahead leads. To […]

People
September 09, 2020 Communiquestion: When you first heard about programmatic, what did you think it was?

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]

Industry
August 23, 2020 Automotive, From a Lifestyle Perspective

Regional online platform StriveME approaches the automotive industry in a different way, stepping outside of the usual technical details to grab the audience’s attention from a lifestyle perspective. Communicate spoke with Managing Director and Co-Founder Samah Safa, to better understand what difference this strategy makes. What is the thinking behind your editorial approach? In order […]

Industry
August 10, 2020 Adapting to Change

Over the past few months, as the pandemic began to loom across the MENA region and globally, many businesses were in a state of panic and uncertainty.  During this time, Ziad Rahhal, Head of Marketing Solutions at LinkedIn decided to create a series, comprising of extremely insightful and engaging discussions with industry experts across a […]

Industry
August 06, 2020 The New Themes in E-commerce Marketing

The growth of e-commerce was accelerated across the globe due to the pandemic and the measures that were implemented to curb the spread. Advertising investment has shifted into shoppable and e-commerce formats, and many companies have had to develop their e-commerce strategies on the fly. This is driving growth of the big platforms. But many […]

Industry
July 14, 2020 Game On! Why Brands Shouldn’t Overlook Videogames in Their Media Strategies

New report marks the launch of Gameloft for brands. A couple of weeks ago, Paris-based videogame publisher Gameloft, owned by media conglomerate Vivendi, unveiled Gameloft for brands, a new identity that unifies all of its Gameloft Advertising Solutions services. The launch was marked with the release of an in-depth report on gamers and what they […]

People
July 13, 2020 When Remote Work Is Not an Option

Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, explains how an effective communication strategy brought the Al Masaood family closer during the pandemic. While some service organizations had the luxury of teleporting their service to a remote-work structure, others, industrial and automotive in nature, had to stay at the physical forefront […]

Industry
June 03, 2020 Pandemic Perspectives: Tarek Miknas

How Covid-19 is changing the business and the industry at large, according to FP7 MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The coronavirus has and will continue to restructure our everyday: actions, habits, feelings, need for safety and security, how we connect with others personally and […]

Industry
June 01, 2020 Global Ad Spend Forecasted to Fall Due to Covid-19

International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. According to the report, advertising spend is projected to be $563bn for 2020. This is a steep decline from earlier forecasts, which predicted a rise in spending by 7.1% to $660bn. The decline is […]

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Choueiri Group Deep Dives
Programmatic
May 13, 2020
Making a Good Impression
Industry
April 20, 2020 IAB Survey on the Impact of Covid-19

The International Advertising Bureau (IAB) recently conducted an online survey with 29 senior executives from the marketing teams of agencies and clients, to understand their media spending plans for the remainder of the year. The survey sample includes 62% representation from agencies, 24% from clients and 14% from other entities such as publishers. The respondents […]

Industry
August 03, 2015 Jaguar Design XE Competition winners visit UK headquarters

As part of the Jaguar Design XE Competition which took place earlier this year, Jaguar MENA took the winners on a once in a lifetime trip to the United Kingdom for an unforgettable Jaguar experience at the Jaguar Land Rover Global Headquarters Developed to challenge university students to ‘unleash their creativity’ by designing their own piece of art […]

Industry
November 12, 2014 Automakers testing mobile tech you can tap to

  Mobile marketing is quickly becoming a contact sport. Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards can quickly generate dynamic ads for the smartphone through the use of near-field communication, the short-range wireless communications technology that’s behind Apple Pay and works with a quick tap of the […]

Industry
September 30, 2014 Wheels of change

In a stagnant market, agencies are pushing automotive brands to break their communication norms. This is no scoop: Lebanon’s political instability is affecting every aspect of the country’s economy, including the automotive industry, which “has been pretty stagnant for the past three years,” says Serge Trad, sales and marketing co-ordinator at Saad & Trad, Lebanon’s […]

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