Search Results for : Automotive

Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, on how digital innovations are driving auto dealership forward. The state of global affairs is changing, probably at a faster speed than what a speedometer could track. The future is uncertain, and many businesses are worried about where the road ahead leads. To […]

As part of the Jaguar Design XE Competition which took place earlier this year, Jaguar MENA took the winners on a once in a lifetime trip to the United Kingdom for an unforgettable Jaguar experience at the Jaguar Land Rover Global Headquarters Developed to challenge university students to ‘unleash their creativity’ by designing their own piece of art […]

  Mobile marketing is quickly becoming a contact sport. Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards can quickly generate dynamic ads for the smartphone through the use of near-field communication, the short-range wireless communications technology that’s behind Apple Pay and works with a quick tap of the […]

In a stagnant market, agencies are pushing automotive brands to break their communication norms. This is no scoop: Lebanon’s political instability is affecting every aspect of the country’s economy, including the automotive industry, which “has been pretty stagnant for the past three years,” says Serge Trad, sales and marketing co-ordinator at Saad & Trad, Lebanon’s […]