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Search Results for : Automobile

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Industry
February 17, 2021
The Agents That Will Influence Online Commerce In 2021 and Beyond
People
September 29, 2020 How Digital Transformation Can Drive Car Dealerships to the Fast Lane

Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, on how digital innovations are driving auto dealership forward. The state of global affairs is changing, probably at a faster speed than what a speedometer could track. The future is uncertain, and many businesses are worried about where the road ahead leads. To […]

People
October 16, 2019 Communiquestion : The World’s Best Places to Get Inspired

We asked the professionals in the industry: which city is the most creative? Christopher Ghorayeb, Associate creative director at TBWA/RAAD “Beirut, and I’m not only referring to the creative industry, but to the people themselves. Their inherent ability to transform every problem into an opportunity, is where their creativity lies. With all the challenges they face […]

Industry
September 29, 2019 How Acquiring 1st Party Data Helps

By Hussam ElHage Have you ever thought what element(s) within Emails and SMS’s that hold(s) the real value?  Hint: it is not the ad copy. It is something called PII data, which most of us in agencies do not really deal with; as agencies almost exclusively deal with 3rd party cookie data. PII or Personally […]

Industry
June 19, 2019 Are Consultants The New Agencies?

By Hussam ElHage I am revisiting this article a year after I initially wrote it. Originally, I was going to discuss the new entrants to the advertising world; consulting firms. But now, they’re already here! Let me begin by saying that during my time working within media agencies, Accenture and other firms on a global […]

Industry
February 13, 2019 Hidden treasures: 1st party data

By Hussam El-Hage, digital marketing manager, Arabian Automobiles Buried treasure; the epitome of every pirate story. The infamous “X marks the spot” leads us to the hidden troves of gold and jewels; treasure chests filled to the brim with coins. Blackbeard’s hidden gold has modern age treasure hunters scouring the oceans casting their “prospecting nets” […]

Industry
January 17, 2019 4 trends from CES 2019

By the numbers, CES is an impressive circus of gadgetry. The annual Consumer Electronics Show in Las Vegas was spread out over nearly 3 million square feet last week, with 4,500 exhibitors showing their wares – the latest in 8K screens, giant drones, walking cars, robot pets and automobile prototypes that would make Bruce Wayne jealous […]

Industry
August 23, 2018 Volkswagen is getting serious but not about cars

Volkswagen AG mapped out details of its transformation from a mass manufacturer of cars to a provider of transportation services by unveiling a car-sharing service and promising digital acquisitions as part of a 3.5 billion-euro ($4 billion) push into next-generation automobiles. The plan will kick off in Berlin, where the manufacturer will put 2,000 all-electric […]

Industry
October 10, 2017 Renault’s giving away free cars: Gimmick or not?

Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been quick to adjust their marketing strategies. Most jumped online to congratulate Saudi women ­– Nissan being the most prominent among them. Ford, too, was quick to put out the below tweet garnering 15,456 retweets and 34,113 likes till date […]

Industry
September 10, 2017 Everything you need to know about online video

In May 2016, YouTube launched the first edition of The Lantern, an award program to recognize the work of creative and media agencies, as well as advertisers in the MENA region during Ramadan. Now in its second year, The Lantern has announced the winners of its second edition. This year, Orange Egypt won the award […]

Industry
May 07, 2017 Behind the scenes of the largest video billboard in the region

Thirty days and 50 people achieved the feat of assembling the Middle East’s largest video billboard in Dubai, UAE. Spanning across 1,600 square meters of digital canvas, the billboard comes close to the world’s biggest digital billboard in Times Square, New York, which spreads across over 25,000 square feet of digital display. Arabian Automobiles Company, […]

Industry
May 31, 2015 Socialize awarded digital duties for Mercedez-Benz

Following a multi-agency pitch, Daimler has appointed independent agency Socialize to handle the social media duties for Mercedes-Benz across the Middle East and Levant. “We are really happy to be working with Daimler and look forward to raising the social media marketing bar for Mercedes-Benz in the region” says Akanksha Goel, managing director, Socialize. “With […]

Industry
February 25, 2015 Start-up accelerator TURN8 adds ten companies

Dubai-based technology startup accelerator TURN8 has added ten new companies, bringing its portfolio size to 32 companies. Companies in the new round represent a number of technology innovations including peer-to-peer marketplaces, on-demand delivery, facilitation of online and offline connections, paperless e-ticketing for events, and healthcare. TURN8 is an early stage seed accelerator founded by DP […]

Industry
August 03, 2015 Jaguar Design XE Competition winners visit UK headquarters

As part of the Jaguar Design XE Competition which took place earlier this year, Jaguar MENA took the winners on a once in a lifetime trip to the United Kingdom for an unforgettable Jaguar experience at the Jaguar Land Rover Global Headquarters Developed to challenge university students to ‘unleash their creativity’ by designing their own piece of art […]

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