Search Results for : Attention

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]

Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]

In a newly released report, US-based content generation and analytics platform, Cohley and media publication, Digiday explores the changing state of user-generated content (UGC). The sweeping changes driven by a global pandemic and the resultant quarantine have scattered creative marketing teams, but they have also opened brands’ and agencies’ eyes to the promise of UGC […]

New guide aims to provide organizations with insights on how to manage a communications crisis when under a cyber-attack in a region especially at threat. Following the MENA Information Security Conference held in Riyadh on October 5 and 6, independent marketing communications consultancy and the event’s communications partner W7Worldwide, along with organizer VirtuPort, have released […]

Fahad Ali, Founder and Creative Director of Broomstick Creative, explains how to use the grown-up video platform the right way. As more brands churn out video content by the minute, our timelines, feeds, and WhatsApp messages are bombarded with videos and animations that either capture our attention or make us skip them in a heartbeat. […]

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

The concept of customer loyalty is very fragile in today’s economy. Communicate has earlier covered reports citing that consumers aren’t necessarily loyal to brands anymore but are skewing more towards timely delivery service. A consequence of the improvements in digital connectivity and service today. Hence the reason why many brands introduced loyalty programs to attract […]

Lara Hadjetian, Head of Employee Experience Practice at Edelman, talks about the potential of podcasts to communicate with employees within the context of the moment. As companies explore new ways to communicate with their employees, following and throughout the pandemic, how have podcasts increasingly become a new tool for internal communications? Covid-19 has no doubt […]

Data is the most valuable currency in the 21st century. Data and analytics guru, Bernard Marr said: “While the average small business has less self-generated data than big players. . .this doesn’t mean big data is off-limits. In fact, in many ways, big data is more suited to small businesses, because they’re generally more agile […]

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and Generation Z. Its creators understood what the younger generation wanted from social media platforms. With their target audience clearly specified from the beginning, they developed an understanding of the […]

Global custom research and analytics consultancy, PSB Research was commissioned by  Starzplay, the leading subscription video on demand (SVOD) service in the MENA region to study the SVOD trends during the period from January 2019 to May 2020. The study covered two key phases – the Covid-19 situation that led to a region-wide lockdown and […]

Market research company Global Web Index (GWI) has shared a new guide that provides insights into the essential changes in consumer behaviors and attitudes and the steps brands can apply to attract their attention in the post-lockdown world. But first, let’s lay the groundwork- the majority of the countries went into lockdown since mid-March. Since […]

Last August, integrated advertising platform Adform announced the launch of its first-party ID solution, aimed at providing a way around the recent restrictions planned around third-party cookies. CTO Jakob Bak explains how it will work and why the industry needs to pay attention.  For some industry players, Google’s decision to phase out third-party cookies (and […]

Vishal Badiani, creative strategy lead-MENA at Snap Inc., Regardless of the platform, there is no doubt that people are willing to spend time on experiences that catch their attention. The challenge is that the window of opportunity on traditional formats is shrinking. For better or for worse, people can choose to do many other things […]