Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US

Search Results for : Article

man
Industry
February 11, 2021
Here's Everything We Know About Birdwatch
man
People
February 09, 2021
E-Commerce Will Amount to $29 billion in the GCC Region in 2021
man
Culture
February 01, 2021
The Modern Day David Vs Goliath Tale
man
Industry
January 28, 2021
All Ears On Clubhouse
man
Culture
January 21, 2021
How To Have a Productive Remote Brainstorming Session
man
Industry
January 14, 2021
How the Film Business Changed in 2020
man
Industry
January 07, 2021
Netizency's Social Recap: December 2020 Trends
man
Culture
January 07, 2021
Remember the Planking Trend?
Culture
November 01, 2020 Let's Experience… Something… Together
Communicate explores the world of ASMR, one of the Internet’s strangest audio-based trends, and looks at how brands are cashing in on it.
Culture
October 22, 2020 How Brands Are Using the Kaizen Philosophy to Increase Productivity

Kaizen is less of a productivity system and more of a philosophy. Earlier this year, when employees were forced to work from home due to the impacts of the ongoing Covid-19 pandemic, there were many outcries of employees struggling with the stress of the pandemic and finding a distinction between work life and home life. […]

Culture
September 17, 2020 The Origins of Emojis

Emojis are more important than you think. They’re not just a bunch of pictorial responses you use when your friends share funny texts or videos. They’re a constantly evolving, complex, robust form of digital language that aims to give representation to every community on our planet. 30 years from now, history will look back at […]

Industry
September 06, 2020 Given lemons? Make lemonade

 Rahul Agarwal, VP Product Partnerships at digital media technology provider Polar, explains the opportunity for programmatic advertising in the pandemic crisis. Programmatic advertising, like every other industry, has not been immune to the negative effects of the current pandemic. As countries around the world were locking down their economies in the beginning of Q2, brands […]

Industry
August 23, 2020 Automotive, From a Lifestyle Perspective

Regional online platform StriveME approaches the automotive industry in a different way, stepping outside of the usual technical details to grab the audience’s attention from a lifestyle perspective. Communicate spoke with Managing Director and Co-Founder Samah Safa, to better understand what difference this strategy makes. What is the thinking behind your editorial approach? In order […]

Industry
August 20, 2020 How to Keep It Light When Times Are Tough

Elias Karam, Strategic Planner at Publicis Middle East, explains why you should tap into lighthearted communications in times of crisis, and how to avoid blunders doing it. One of the quotes I found to ring most true in times like these is by Benjamin Franklin: “While we may not be able to control all that […]

Industry
August 19, 2020 The Top 10 Audience Data Insights You Need to Customize and Convert Your Content

While marketeers understand their target market holds the key to business success, they sometimes miss the mark when it comes to engaging them. If a brand fails to add value through personalized touchpoints, then, in the words of Arianna Grande, it’s “Thank you, next!” With today’s digital economy characterized by disruption, customized communication is not […]

People
July 19, 2020 Preparing for a Post-Covid-19 KSA

Abdulrahman Inayat, Co-Founder of W7Worldwide, explains how the Covid-19 pandemic has impacted the communications industry in KSA and how his agency is helping businesses. The global outbreak of the Covid-19 pandemic has had an unprecedented impact on economies around the world. Saudi Arabia was no exception, especially during the first stages of the crisis when […]

Industry
July 06, 2020 How Digital Marketing Transformation Can Help CPG Brands in MENA

Majd Alaily, Data & Audiences Lead – MENA, and Huda Serhan, DMT Project Manager, explain how Google’s new framework for CPG brands in MENA, developed in partnership with MCN Mediabrands and announced last week, can facilitate digital marketing transformation.    Like many industries, the fast-moving consumer goods vertical (CPG) experienced rapid pressure in a dynamic environment due to […]

Culture
June 30, 2020 Manners of Speaking

Throughout the ages, tones, topics and styles in content marketing have evolved drastically. Communicate takes a step back and examines how the way we pitch changed over time.  

Culture
June 28, 2020 A day in the life of…

Cortlan McManus, Head of Content Practice at Publicis Media. I work with great people who inspire me to be better than I would be myself. I get my hands dirty in <code> to think of internal products that allow us to make better products for our clients. We think about people – their problems – […]

Industry
June 02, 2020 Mind Over Market

Rajat Kaura, Head of Creative Strategy at Radix Media MENA, explains how mindfulness can increase a brand’s share of voice thanks to its relevance and impact on the consumer’s life.  Jack Kornfield, American author and Buddhism practitioner, once told a tale of his Buddhist master out on a walk with his students. They came across […]

Industry
June 19, 2019 Are Consultants The New Agencies?

By Hussam ElHage I am revisiting this article a year after I initially wrote it. Originally, I was going to discuss the new entrants to the advertising world; consulting firms. But now, they’re already here! Let me begin by saying that during my time working within media agencies, Accenture and other firms on a global […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me