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Women Driving Change in the GCC in the workforce Industry
November 18, 2024 Women Driving Change in the GCC in the workforce
Bain and Co report on women's role in the workforce in the GCC region
Victoria Brown : From Breaking News To Being In The News People
October 28, 2024 Victoria Brown : From Breaking News To Being In The News
Victoria Brown
Netizency's Social Recap: August 2024
Industry
September 06, 2024
Netizency's Social Recap: August 2024
Netizency's Social Recap: July 2024
Industry
August 19, 2024
Netizency's Social Recap: July 2024
Debunking Myths: The Real Value of Esports for Advertisers
Industry
August 07, 2024
Debunking Myths: The Real Value of Esports for Advertisers
Responsible Marketing is Key to Brand Success
Industry
July 24, 2024
Responsible Marketing is Key to Brand Success
Curate Content, Commerce will Follow
Industry
July 23, 2024
Curate Content, Commerce will Follow
Unlocking the Future: Fintech’s Impact on Payment Evolution
Industry
July 19, 2024
Unlocking the Future: Fintech’s Impact on Payment Evolution
Fill Consumer’s Heart with Experiences, Not Things.
Industry
July 17, 2024
Fill Consumer’s Heart with Experiences, Not Things.
Everything You Need to Know About Retail Media Networks
Industry
July 12, 2024
Everything You Need to Know About Retail Media Networks
Netizency's Social Recap: June 2024
Industry
July 12, 2024
Netizency's Social Recap: June 2024
Use Commerce to Engage, Not Alienate Your Consumer
Industry
July 08, 2024
Use Commerce to Engage, Not Alienate Your Consumer
What does the Future of Commerce Entail?
Industry
July 04, 2024
What does the Future of Commerce Entail?
How to NOT be a Pushy PR Professional
Industry
July 04, 2024
How to NOT be a Pushy PR Professional
Case Study: Elevating Personal Narratives with Nike
Industry
July 02, 2024
Case Study: Elevating Personal Narratives with Nike
SMC Forges Strategic Partnership with MENA Effie Awards to Enhance KSA’s Media Landscape
Industry
June 17, 2024
SMC Forges Strategic Partnership with MENA Effie Awards to Enhance KSA’s Media Landscape
Snapchat & Kearney Report: Saudi Retailers Have Yet to Catch Up with the Kingdom's Innovation Pace
Industry
May 31, 2024
Snapchat & Kearney Report: Saudi Retailers Have Yet to Catch Up with the Kingdom's Innovation Pace
5 SEO Secrets for Shopify Entrepreneurs in the MENA Marketplace
Industry
May 29, 2024
5 SEO Secrets for Shopify Entrepreneurs in the MENA Marketplace
The Influence of Snapchat's Ads and Spotlight Feature in the MENA Region
Industry
May 28, 2024
The Influence of Snapchat's Ads and Spotlight Feature in the MENA Region
Me, Myself & Avatar
Industry
May 07, 2024
Me, Myself & Avatar
Are Consultants The New Agencies? Industry
June 19, 2019 Are Consultants The New Agencies?

By Hussam ElHage I am revisiting this article a year after I initially wrote it. Originally, I was going to discuss the new entrants to the advertising world; consulting firms. But now, they’re already here! Let me begin by saying that during my time working within media agencies, Accenture and other firms on a global […]