KING FAISAL SPECIALIST HOSPITAL GOES FOR "STRANGERS" TO ENCOURAGE ORGAN DONATION

Was the man there? He was and was not at the same time. For three minutes and a half, viewers are transported into a world where a man is both present and not. The trick that was played was simply to keep the viewers waiting for the denouement of the film. Which, when it came made every illogic scene make complete sense. Because it was organs of the man that were donated that allowed his recipient to keep on living their rich, meaningful lives as a woman was able to see again, a young man graduate prudly from university, a little girl play rugby, and a woman still find joy in playing pian in public.

The movie comes from Publicis, for King Faisal Specialist Hospital, as a way to encourage the viewers to donate organs and was conceptualized and directed by Tahaab Rais (Rais wears other hats but for the purposes of this article, he is director). The effort portrays organ donation as a way to continue one's life, presence, legacy and good deeds, for a topic which is still ethically-checkered in the Arab world due to social, religious and ethical restrictions. Film can be seen here.