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Deep Dive Into the World of Arabic Infotainment
Industry
November 29, 2023
Deep Dive Into the World of Arabic Infotainment
Ride to COP28: Adventurer Journeys Across 7 Emirates on an Electric Bike Without a Single Charge
Industry
November 29, 2023
Ride to COP28: Adventurer Journeys Across 7 Emirates on an Electric Bike Without a Single Charge
Omar Abou Ezzeddine Joins Media.Monks as Regional Managing Director Middle East and Africa
People
November 28, 2023
Omar Abou Ezzeddine Joins Media.Monks as Regional Managing Director Middle East and Africa
Communicate and Dubai Knowledge Park Unveil Transformative Brunch Series for Professionals Across Industries
Industry
November 28, 2023
Communicate and Dubai Knowledge Park Unveil Transformative Brunch Series for Professionals Across Industries
MENA Effie Awards' 14th Edition Crowns its Dazzling Victors
Industry
November 28, 2023
MENA Effie Awards' 14th Edition Crowns its Dazzling Victors
Influencer Marketing: The Way to Go for All Days, Including Cyber Monday & White Friday
Industry
November 27, 2023
Influencer Marketing: The Way to Go for All Days, Including Cyber Monday & White Friday
Can 2023's Black Friday Sales be the Highlight for BNPL's History?
Industry
November 27, 2023
Can 2023's Black Friday Sales be the Highlight for BNPL's History?
Havas Middle East’s New 'Joyful Frugality' Prosumer Report Reveals Insights into Consumer Trends in the Region
Industry
November 23, 2023
Havas Middle East’s New 'Joyful Frugality' Prosumer Report Reveals Insights into Consumer Trends in the Region
The Rise of Retail Media Networks
Industry
November 23, 2023
The Rise of Retail Media Networks
New Study Reveals UAE Consumer Fury as Brands Fail to Deliver Seamless Digital Experiences
Industry
November 22, 2023
New Study Reveals UAE Consumer Fury as Brands Fail to Deliver Seamless Digital Experiences
Sheridan Moodley Appointed Senior Vice President of Technology at Like Digital & Partners
People
November 22, 2023
Sheridan Moodley Appointed Senior Vice President of Technology at Like Digital & Partners
Top Sustainability Concerns for Business Leaders, their Customers, and their Employees
Industry
November 21, 2023
Top Sustainability Concerns for Business Leaders, their Customers, and their Employees
Landor & Fitch rebrands as 'Landor'
Industry
November 21, 2023
Landor & Fitch rebrands as 'Landor'
Economic Downturn Has Caused Declines in App Install Ad Spend Budgets
Industry
November 17, 2023
Economic Downturn Has Caused Declines in App Install Ad Spend Budgets
AI Has the Potential to Redefine the Customer Experience, but Challenges Remain
Industry
November 17, 2023
AI Has the Potential to Redefine the Customer Experience, but Challenges Remain
Unlocking the Future of Marketing: Navigating (Further) Disruption in 2024
Industry
November 16, 2023
Unlocking the Future of Marketing: Navigating (Further) Disruption in 2024
The Future of Electric Vehicles in UAE and KSA
Industry
November 16, 2023
The Future of Electric Vehicles in UAE and KSA
Advertiser of the Month KSA - October 2023
Industry
November 15, 2023
Advertiser of the Month KSA - October 2023
CMOs Defy the Odds: Many Report Optimism, Smooth Budgeting, and Real-time Insights
Industry
November 15, 2023
CMOs Defy the Odds: Many Report Optimism, Smooth Budgeting, and Real-time Insights
Research Shows the Impact of Digitization on Discovery and Loyalty in KSA's Restaurant Industry
Industry
November 15, 2023
Research Shows the Impact of Digitization on Discovery and Loyalty in KSA's Restaurant Industry
Let the Spoofing Begin: How to Do Parody Advertising Right People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]