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Gerety Awards Announces UAE's Agency of the Year for 2023
Industry
June 07, 2023
Gerety Awards Announces UAE's Agency of the Year for 2023
Who’s Afraid of Big Bad Tech?
Industry
June 06, 2023
Who’s Afraid of Big Bad Tech?
Netizency's Social Recap: May 2023
Industry
June 05, 2023
Netizency's Social Recap: May 2023
Women Hold Merely 7% of GCC Board Seats, Lagging Behind Global Average of 20%
Industry
June 02, 2023
Women Hold Merely 7% of GCC Board Seats, Lagging Behind Global Average of 20%
Kareem Monem Takes the Helm of Digitas ME as Chief Executive Officer
People
June 01, 2023
Kareem Monem Takes the Helm of Digitas ME as Chief Executive Officer
NEOM's The Line - A Story Told by the Community
Industry
June 01, 2023
NEOM's The Line - A Story Told by the Community
Communicate To Host the ‘Women To Watch’ Conference for MENA’s Creative, Marketing, Advertising, Tech and Media Industries
Industry
May 31, 2023
Communicate To Host the ‘Women To Watch’ Conference for MENA’s Creative, Marketing, Advertising, Tech and Media Industries
H/Advisors Partners with Havas to Launch in Middle East
Industry
May 31, 2023
H/Advisors Partners with Havas to Launch in Middle East
FP7McCann in Partnership with Mastercard and McDonald’s, win Marketing Society Award
Industry
May 31, 2023
FP7McCann in Partnership with Mastercard and McDonald’s, win Marketing Society Award
Sprinklr Launches AI+, A New Offering Unifying Sprinklr’s Proprietary AI with OpenAI's Generative AI
Industry
May 31, 2023
Sprinklr Launches AI+, A New Offering Unifying Sprinklr’s Proprietary AI with OpenAI's Generative AI
UAE Emerges as 3rd Most Trusted Country Across Government, Business, NGOs and Media Institutions
Industry
May 30, 2023
UAE Emerges as 3rd Most Trusted Country Across Government, Business, NGOs and Media Institutions
How Businesses are Seeing Value Through AI
Industry
May 30, 2023
How Businesses are Seeing Value Through AI
Behind Publicis Groupe's Launch of a 'Returnship' Program
Culture
May 29, 2023
Behind Publicis Groupe's Launch of a 'Returnship' Program
AppsFlyer Unveils New PC and Console Measurement Solution For Gaming Companies
Industry
May 29, 2023
AppsFlyer Unveils New PC and Console Measurement Solution For Gaming Companies
Marketing Innovation and its Role in Societies
Culture
May 26, 2023
Marketing Innovation and its Role in Societies
MMA Smarties MENA Announces Winners for 2022
Industry
May 25, 2023
MMA Smarties MENA Announces Winners for 2022
Google Introduces New Tools to Help Small Businesses Connect with Online Shoppers
Industry
May 25, 2023
Google Introduces New Tools to Help Small Businesses Connect with Online Shoppers
beIN Media Group and Google Cloud Collaborate to Drive Digital Transformation
Industry
May 24, 2023
beIN Media Group and Google Cloud Collaborate to Drive Digital Transformation
McDonald's UAE Raises AED325,000 for Emirates Red Crescent this Ramadan Through Sale of ‘The Cards for Good’
Culture
May 24, 2023
McDonald's UAE Raises AED325,000 for Emirates Red Crescent this Ramadan Through Sale of ‘The Cards for Good’
Gambit Communications Drives Expansion with Six New Hires
People
May 23, 2023
Gambit Communications Drives Expansion with Six New Hires
Let the Spoofing Begin: How to Do Parody Advertising Right People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]