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Search Results for : Ar

WARC: Navigating Inflation and the Threat of Recession
Industry
September 29, 2022
WARC: Navigating Inflation and the Threat of Recession
Ogilvy PR Launches Global Business Influence Offer
Industry
September 29, 2022
Ogilvy PR Launches Global Business Influence Offer
3 Things I Learned about LinkedIn Audio Events
Industry
September 29, 2022
3 Things I Learned about LinkedIn Audio Events
Effie Global Announces Effectiveness Index Winners for the Year of 2021
Industry
September 28, 2022
Effie Global Announces Effectiveness Index Winners for the Year of 2021
Google's Brand New Travel Insights Tools Now Available for the MENA Region
Industry
September 28, 2022
Google's Brand New Travel Insights Tools Now Available for the MENA Region
How I Used my Personal Brand as a Key Growth Driver in my Startup
People
September 28, 2022
How I Used my Personal Brand as a Key Growth Driver in my Startup
Here's How Plus Company is Empowering its Employees with NFTs
Industry
September 27, 2022
Here's How Plus Company is Empowering its Employees with NFTs
CNN Dives into the Metaverse in first episode of Decoded
Industry
September 27, 2022
CNN Dives into the Metaverse in first episode of Decoded
Influencer Marketing by Brand Ripplr: How Brands Can Level Up their Influencer Marketing Campaigns during Cyber Month
Industry
September 27, 2022
Influencer Marketing by Brand Ripplr: How Brands Can Level Up their Influencer Marketing Campaigns during Cyber Month
Nakheel Unveils New Brand Identity In-Line with Dubai's 2040 Urban Master Plan
Industry
September 26, 2022
Nakheel Unveils New Brand Identity In-Line with Dubai's 2040 Urban Master Plan
Secrets to Grow and Expand Businesses Quickly
Industry
September 26, 2022
Secrets to Grow and Expand Businesses Quickly
Yazle Partners with Aswaaq Supermarket to Provide Exclusive DOOH Services
Industry
September 23, 2022
Yazle Partners with Aswaaq Supermarket to Provide Exclusive DOOH Services
Majid Al Futtaim Launchpad Accelerator Program Announces SME Winners to Join Ecosystem
Industry
September 23, 2022
Majid Al Futtaim Launchpad Accelerator Program Announces SME Winners to Join Ecosystem
Havas’s ‘Red Impact’ on the MENA Region
Industry
September 23, 2022
Havas’s ‘Red Impact’ on the MENA Region
Adland vs Hollywood: What the Advertising Industry Can Learn from the Mistakes of 1960s Hollywood and the Success of The Godfather
Culture
September 23, 2022
Adland vs Hollywood: What the Advertising Industry Can Learn from the Mistakes of 1960s Hollywood and the Success of The Godfather
CNN Arabic Partners with The Abdulla Al Ghurair Foundation for Education for Arab Youth Development
Culture
September 22, 2022
CNN Arabic Partners with The Abdulla Al Ghurair Foundation for Education for Arab Youth Development
Havas Middle East Launches its First Regional Prosumer Report: Generation COVID
Industry
September 22, 2022
Havas Middle East Launches its First Regional Prosumer Report: Generation COVID
Asda's BCW Reveals Findings From the 14th Annual Arab Youth Survey
Industry
September 21, 2022
Asda's BCW Reveals Findings From the 14th Annual Arab Youth Survey
Here's How YouTube is Boosting its Creator Economy
Industry
September 21, 2022
Here's How YouTube is Boosting its Creator Economy
Social Media Platform Million Set to Launch by End of Year
Industry
September 20, 2022
Social Media Platform Million Set to Launch by End of Year
Let the Spoofing Begin: How to Do Parody Advertising Right People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]