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DMConnect Inaugurates 2023 with a Deep Dive into AI
DMConnect
February 03, 2023
DMConnect Inaugurates 2023 with a Deep Dive into AI
Christina Wayne Joins MBC Group as Managing Director of MBC Studios
People
February 03, 2023
Christina Wayne Joins MBC Group as Managing Director of MBC Studios
Netizency's Social Recap: January 2023 Trends
Industry
February 03, 2023
Netizency's Social Recap: January 2023 Trends
Netizency's Social Recap: January 2023 Updates
Industry
February 03, 2023
Netizency's Social Recap: January 2023 Updates
Socialize Appoints Mireille Iskander as Influencer Manager
People
February 03, 2023
Socialize Appoints Mireille Iskander as Influencer Manager
Google Study Explores Saudi Shopping Behaviors during Ramadan
Industry
February 02, 2023
Google Study Explores Saudi Shopping Behaviors during Ramadan
Meta Annual Study Reveals Shoppers Behavioral Insights in UAE during Ramadan
Industry
February 02, 2023
Meta Annual Study Reveals Shoppers Behavioral Insights in UAE during Ramadan
Stanton Chase Appoints Rose Hindy as Global Lead for Media & Communications
People
February 01, 2023
Stanton Chase Appoints Rose Hindy as Global Lead for Media & Communications
What Ramadan Means For Your Digital Audio Media Strategy
Industry
February 01, 2023
What Ramadan Means For Your Digital Audio Media Strategy
The Gerety 2023 Executive Jury For Dubai Is Announced
Industry
January 31, 2023
The Gerety 2023 Executive Jury For Dubai Is Announced
WARC & The Marketing Society Launch The Effective CMO Program
Industry
January 30, 2023
WARC & The Marketing Society Launch The Effective CMO Program
Al-Futtaim Group Partners with SAP to Enable Digital Transformation
Industry
January 30, 2023
Al-Futtaim Group Partners with SAP to Enable Digital Transformation
Jennifer Fischer Joins as Publicis Groupe’s first Chief Innovation & Growth Officer
People
January 27, 2023
Jennifer Fischer Joins as Publicis Groupe’s first Chief Innovation & Growth Officer
Top 5 Data Privacy Trends that Will Rule 2023
Industry
January 27, 2023
Top 5 Data Privacy Trends that Will Rule 2023
Report: Time Spent Online Falls to Pre-Pandemic Levels while Social Media Use Increases
Industry
January 27, 2023
Report: Time Spent Online Falls to Pre-Pandemic Levels while Social Media Use Increases
Hypermedia Wins OOH Advertising Media Rights in Expo City Dubai
Industry
January 26, 2023
Hypermedia Wins OOH Advertising Media Rights in Expo City Dubai
MBC Group Signs Exclusive Content Partnership with Vice Media Group
Industry
January 26, 2023
MBC Group Signs Exclusive Content Partnership with Vice Media Group
Havas Middle East Ranked #1 Agency in MEA in The One Club Global Creative Rankings 2022
Industry
January 26, 2023
Havas Middle East Ranked #1 Agency in MEA in The One Club Global Creative Rankings 2022
Could China Make 2023 a Happy New Year for UAE Retailers?
Industry
January 25, 2023
Could China Make 2023 a Happy New Year for UAE Retailers?
ASDA’A BCW Appoints Rami Halawani as Executive Vice President – Client Services
People
January 25, 2023
ASDA’A BCW Appoints Rami Halawani as Executive Vice President – Client Services
Let the Spoofing Begin: How to Do Parody Advertising Right People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]