Search Results for : Ali Baba

Livestream shopping has been around since 2016 in China, but the recent lockdown measures that were implemented in the country caused a massive upsurge in this industry. Now livestreaming has become an indispensable format through which Chinese consumers shop. Major international e-commerce companies such as Amazon have already begun to put their money behind this […]

As the industry grows worldwide,“the core principles of marketing effectiveness and growth actually remains the same,” said Traci Alford, Effie Worldwide’s President and CEO in an interview with Communicate. However, Alford explains the significance of maintaining a vision that ensures that the short term and long term plans are aligned in order to maintain the […]

By Luma Shihabeldin, creative strategy As the Middle East thrives with new business and development opportunities, there is an increasing need for creating new and modern Arab identities. However, branding is still a young and somewhat misunderstood industry in the region. Design decisions are often based purely on aesthetics rather than strategic considerations and are […]

By Sharvari Alape  Alibaba Cloud, the data intelligence backbone of Alibaba Group, has risen to be China’s largest provider of public cloud services, with eyes to expand beyond within the Middle East. During its inaugural Middle East and Africa (MEA) Internet Summit, Selina Yuan said to her audience that the company does not have competition because […]