International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. According to…

WARC, the global authority on advertising and media effectiveness releases the anatomy of effectiveness report for the MENA region.

 The WARC Rankings are a global index of creative, effective and media excellence in advertising. The WARC Effective 100 rankings take into account performance…

WARC, the global authority on advertising and media effectiveness, has released the 2019 MENA Strategy Report that outlines successful key marketing trends in the…

In alignment with the start of Cannes Lions International Festival of Creativity, WARC, the global authority on advertising and media effectiveness, has released a…

A Research conducted by the World Advertising Research Center or WARC on Global Advertisement Trends for the year 2019 uncovered that online advertisement has…

WARC, the international marketing intelligence service, forecasts podcasts to account for 4.5 per cent($1.6bn) of global audio advertising spend by 2022, which his the…

As much as 83% of marketers in EMEA will increase their budget over the next 12 months, and in five years’ time, 40% expect…

FP7 MENA organized a four-day planning workshop last month bringing together young strategists and digital talents with senior leadership. Describing the workshop’s ambition, Tahaab…

JWT was awarded a total of 17 accolades at the African Cristals.