The annual Creative 100 Ranking reflects the work that was awarded by the most important global and regional creative shows in 2023. The awards…

Havas Middle East ranks second in Media, Leo Burnett is the only MENA agency in the Effective 100 creative agencies listing, and Impact BBDO makes…

WARC, the global authority on marketing effectiveness, and The Marketing Society, the global community of progressive marketing leaders, have joined forces to form a new…

Based on exclusive data from WARC Media and findings from a global survey of 1,700+ marketers and interviews with industry experts, the report is…

WARC, the global authority on effective marketing, in association with MMA Global, the world’s leading non-profit trade association architecting the future of marketing, has today…

New WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7%) of total media time with digital…

Consumer participation, a step-change in brand purpose, tech partnerships and agile solutions for new media habits lead to commercial success.

The ANA, WARC, and LIONS have announced a unique long-term research partnership to create a global framework that guides and supports brands in ‘Cracking the Code…

WARC in partnership with Cannes Lions, the Advertising Association, and Ad Net Zero, launched the WARC Sustainability Hub, a one-stop resource to help marketing practitioners worldwide…

However, the spend on OHH and cinema will continue to rise in 2023, when the combined ad market will reach a record high of…

Air Transat, Lebanese Breast Cancer Foundation, L’Enfant Bleu, and Water Safety New Zealand win Grands Prix

FP7 McCann Dubai retains its first creative agency rank in Effective 100 and Impact BBDO Dubai climbs to second best agency in Creative 100.