Taking a trip down memory lane, Noura Souki, Account Director at Cheil, reflects on the remarkable transformation of the advertising industry since her arrival in Dubai…

By David Balfour, Co-Founder of LIGHTBLUE – a creative experience agency

The annual Edelman Trust Barometer released its global findings earlier this month, and UAE has once again emerged as one of the most trusted…

Digital engagement agency, SocialEyez executed communication strategy, social media management, event branding, film production, media buying, and event management for the GOV GAMES 2023.

In the UAE, travel, finance, and shopping were worst hit by mobile app install fraud while gaming demonstrated impressive resilience.

Prism Digital, a digital marketing agency based in Dubai won the PR, social media, and performance marketing account for DoubleTree by Hilton Resort and…

OMG took on a 24-hour challenge to raise awareness around MND.

by Nadine Salameh, Campaign Director at Brand Ripplr

Majid Al Futtaim’s State of the UAE Retail Economy Q4 report finds that UAE recorded its strongest GDP growth since 2006, actualizing it to…

Carla Dabis, Commercial Director MEA at VICE Media, explains how Durex and Vice Media Group launched Durex Records to break stereotypes and overcome taboos in the…

Initiative brings together a diverse line-up of seasoned female real estate players.

By Craig Borthwick, Partner at Lightblue