Hotwire, the global communications agency, represented in MEA through its exclusive partner Active Digital Communications, has announced an exclusive partnership with The Hoffman Agency…

Hotels in the UAE are targeting residents of the country with special discounts and offers. While most tourist spots – and sometimes hotels –…

Ramadan is a peak period for advertisers with 23 percent of TV ad spends being spent in the Holy Month according to Ipsos 2017…

Dubai Police is launching a revamped brand identity based on the key values of innovation, security, and connection H.H. Sheikh Mohammed bin Rashid Al…

Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The revamp includes a $1.5 billion expansion and the…

JCDecaux SA, the global outdoor advertising company, has announced that it has signed with its Emirati partner, DXB Media Advertising, a new street furniture…

The Marketing Society, a global network of 3000 senior marketers headquartered in the UK, marks the first anniversary of its Middle East chapter this…

Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing parenting styles and millennial mindsets. The new positioning,…

Meraas has revealed a new brand system that aims to reflect a modern look while linking its diverse portfolio across real estate, healthcare, F&B,…

The year 2016 ended with yet another blow to the Middle East’s media industry.

Abdulla Al Gurg In a continuous changing market environment, operational efficiency remains important. However, retailers are leveraging data and new technologies to optimize demand…

UAE residents spend an average of approximately five hours of their day on social media, a new YouGov survey finds.   Through surveying over…