In the last year, entertainment has fundamentally shifted and consumers have more choice and freedom than ever before. TikTok as a platform has proved how the…

5 Ways to Attract Gen Z on TikTok

The session, which took place at the Almashtal Creative Incubator in Riyadh, was designed to strengthen ecosystem support for the food services industry in…

In a qualitative analysis commissioned by TBWARAAD and TikTok, industry professionals discuss their points of view on storytelling in the creative age. The collaborative white…

The recent circulation of misinformation on cloud seeding being the cause of UAE’s heaviest rainfall in 75 years has raised eyebrows on how far and…

TikTok has announced several updates to ensure that all communities benefit from a safer and more transparent environment.

Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the…

Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the…

By Puja Khandelwal from Ipsos in collaboration with TikTok.

By Sarah Madani

The report introduces the concept of Creative Bravery, driven by three actionable trends: Curiosity Peaked, Storytelling Unhinged, and Bridging the Trust Gap.

The awards ceremony recognized creators across several categories such as fashion, food, music, education, and entertainment.