Partnership covers media and ad tech solution services.

Nourah Al Fayez, Head of Transformation at Google, on how the pandemic has accelerated the need for digital transformation.

Human nature has always been designed to adapt to changing events in the environment. The advancement in technology has allowed the human race to…

WARC, the global marketing intelligence service, released its ninth annual Marketer’s toolkit for 2020. The toolkit is based on a survey of nearly 800 marketers around the…

By Ed Barnfield, the winner of Communicate’s creative fiction competition! I wrote a novel last week,” says Fatima. “It took me three hours.”We are…

By Max Alawwad Facebook has come under scrutiny, on multiple occasions,  for its handling of the user’s data. One of the recent events was Facebook paying…

In a recent survey, security company Bullguard, found that 79 percent of public Wi-Fi users are at a risk of being hacked when they…

We spoke to Puja Panuum, the Managing Director of Blis, about how companies can leverage geolocation data while maintaining people’s privacy. She said that…

By Faris Sibai  Augmented Reality (AR) is propelling the e-commerce industry into the future with a model that makes advertising not only personalized but…

By Sharvari Alape  Alibaba Cloud, the data intelligence backbone of Alibaba Group, has risen to be China’s largest provider of public cloud services, with…

By Dr Alun Epps There is no need to even slightly paraphrase the prophetic line from the Eagles staple that has become the author’s…

By Sharvari Alape  The topic of blockchain is being increasingly discussed in the region as brands realize the potential behind the concept. Coinciding with…