Chief digital officer at Cheil Worldwide, Peter Kim, delivered a talk on the future of social media at Cannes Lions 2015. Referencing the evolution…

Etihad Airways has launched an exclusive Twitter account to engage with Gold and Platinum members of its frequent flyer program, Etihad Guest, on the popular social…

Today, we hear brands talk about “social media influencers” often.

Increasingly, social media personalities are achieving celebrity status and turning into what brands call “influencers”. The ability of these personalities to connect with their…

Facebook announces the Creative Accelerator, a program intending to help brands target audiences in high-growth countries. For this accelerator, Facebook Creative Shop is currently…

Digital and social media agency AccelerateME Online launches a new campaign titled “Nothing is created, everything is transformed.” The agency, based in Lebanon and…

Yet another social platform has been launched under the name Jeera. It has been described as a “social discovery platform based on interests that…

UAE based social media and digital marketing service provider Dubai Media Network (DMN) says that the ability of social media to amplify word-of-mouth marketing…

In a press statement yesterday, IBM and Twitter announced a partnership to help inform business decisions. This move comes three months after IBM announced…

Tell a globally relevant story In the luxury business your target customer is a global citizen. These consumers are often internationally educated, own a…

Publicis Groupe is further cementing its footprint in South Africa.

Based out of Silicon Valley, TINT, a social media aggregator that caters to 40,000 companies worldwide, will see its Middle East debut – and…