Taghreed Oraibi, business director at BPG Orange, shares tips on how to address the issue of influencers lying about their real Instagram following. Influencers…

Socialbakers, a media analytics firm hosted its sixth Engage conference at the Ritz Carlton Hotel in Dubai today. The event brought together a variety…

By Gregg Fray, owner of Seven Media and Seven Studios There’s a school of thought that suggests humans are unique among animals due to…

By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular…

Industry experts from various disciplines have joined forces to co-author a report that will define the trends to shape the industry in 2020.

Since January 2019, TikTok has been ranked the top downloadable app behind WhatsApp and Messenger. The app is believed to be popular among the…

By George P. Slefo A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular…

With an aim to capture people’s attention and increase donations, the UNHCR has been telling the story of refugees differently. “The current realities of…

According to Facebook IQ, brands have 57.6 million more hours to capture attention during Ramadan due to the additional time spent on Facebook during…

Infiniti has been telling stories in the form of advertising. For them, digitization has changed the way brands are perceived today. “People come to…

By Mike Proulx With four simple words printed on a slide behind Facebook founder and CEO Mark Zuckerberg during his recent F8 keynote, 15…

Facebook CEO Mark Zuckerberg rolled out a redesign of his social networking app with a focus on communities known as Groups, and a layout…