
December 19, 2025
First Gulf Company taps TBWA\RAAD for national brand relaunch
Saudi-based First Gulf Company (FGC) announced on Friday a major brand repositioning, launching a new strategic platform titled “Trusted to do” to mark its…

December 19, 2025
Saudi-based First Gulf Company (FGC) announced on Friday a major brand repositioning, launching a new strategic platform titled “Trusted to do” to mark its…

December 12, 2025
CARMA said 56% of global coverage carried a positive tone, with major outlets including Bloomberg, CNBC and Reuters highlighting Saudi Arabia’s ambitions Global media…

October 3, 2023
With 80% of respondents executing or having executed an M&A transaction in the GCC in the past 12 months, the survey predicts new deal-making…

September 28, 2023
Women in Leadership Deliver, the GCC-based female networking platform has signed a MoU that forms a new partnership with the United Nations Global Compact Network Saudi…

September 19, 2023
SCEGA signs a strategic partnership with Athar Festival, the festival of creativity aimed at unlocking the potential of the creative marketing industry.

August 31, 2023
The report highlights that the entertainment, cultural, and leisure markets are en route to becoming billion-dollar industries.

June 21, 2023
AstroLabs, MENA’s trusted partner for innovation and entrepreneurship, and TikTok, the popular digital platform, have successfully concluded their flagship partner program supporting small and…

May 23, 2023
In the scope, the agency will lead creative development for KSA’s Centre of Culture – Ithra, which was built as a part of Saudi…

April 26, 2023
Aamir Allibhoy, Regional Chief Marketing Officer at Tim Hortons, explains where and how the Saudi youth spend their time, from gaming to sports and…

April 19, 2023
Ramzi Ghanem, Commercial Director KSA at MMS, shares his insights on how and where brands can reach the Saudi youth efficiently.

April 18, 2023
By Sunil John, President – Middle East and North Africa (MENA) and Founder of ASDA’A BCW

March 17, 2023
The new Alexa skill launches in Arabic for the Amazon virtual assistant.

October 27, 2022
BASES, a NielsenIQ business, and leader in helping companies build brands through innovation, renovation, portfolio and pricing strategy, as well as go-to-market optimization, has…

October 7, 2022
Saudi Arabia is likely to grow at the quickest pace in this year in a decade. The authorities’ continued implementation of the Vision 2030…