Saudi-based First Gulf Company (FGC) announced on Friday a major brand repositioning, launching a new strategic platform titled “Trusted to do” to mark its…

CARMA said 56% of global coverage carried a positive tone, with major outlets including Bloomberg, CNBC and Reuters highlighting Saudi Arabia’s ambitions Global media…

 From Spacetoon to Strategy: Anime’s New Power in Saudi Consumer Culture By: Hadeel Karnib Saudi Arabia is witnessing an anime revival, one that goes…

When a historic Saudi destination meets one of Europe’s most technologically advanced digital stages, the results are nothing short of stunning. A Journey of…

The screening follows the movie’s world premiere in Zurich in September, where critics praised its large-scale action, sweeping visuals and high-end craft. The Red…

By Afshan Aziz As Saudi Arabia’s digital economy accelerates, marketing leaders across key sectors are calling for a recalibration of how brands use data,…

GALA 2025 drew agencies from the UAE, Saudi Arabia, South Africa, Turkey, Vietnam, China, India, the United States and Brazil. Agencies from the Middle…

In an era when sports initiatives are multiplying across the globe, one voice stands out with a clear philosophy: powerful sports branding is not…

Consumer perceptions across the Gulf continue to evolve rapidly, shaped by new product launches, competitive pricing, digital engagement, and shifts in customer expectations. In…

Doritos KSA, in partnership with FP7 McCann Riyadh, has launched “Crunch the Norms, Long Live Triangles”, a campaign aimed at celebrating individuality and self-expression…

Hia Hub, Riyadh’s ultimate lifestyle forum hosted by Hia Magazine, has been missing from Saudi’s social calendar this November. Traditionally held around the same…

STARZPLAY, a video on demand (SVOD) service in the MENA region, has been ranked MENA’s most positively spoken about streaming service. The independent analysis…