Legendary humorist Sid Caesar said comedy has to be based on truth. Funnily enough, it’s also a prerequisite for consumer research. So why not…

The Ipsos 40th anniversary celebration will travel the globe this year, starting with Dubai in April and traveling to other global hubs like Shanghai,…

I’ll let you in on a little secret: My family and friends have no idea what I actually do at work. When I mention…

In late April, Omnicom announced the launch of its research agency, Hall & Partners, in the MENA region. Caroline Frankum, who was H&P’s managing…

Criteo, the performance marketing technology company, released its Q1 2015 State of Mobile Commerce Report, highlighting that mobile devices are now responsible for more…

Market-i, regional marketing research consultancy, won the ESOMAR Best Presentation Award for their paper on Mobile Technology in Marketing Research at the recent ESOMAR MENAP Forum…

The new digital trends 2015 research conducted in UAE from Microsoft has revealed that the modern consumer is putting pressure on brands to use…

Google recently launched the new version of the Consumer Barometer (www.consumerbarometer.com), a free tool compare how people are utilizing the internet globally. Users can research digital…

As smartphones and mobile usage increases among consumers, businesses are racing to stay at the forefront of technological developments to stay connected with their…

  Criteo (NASDAQ: CRTO), a global technology company that specializes in digital performance advertising, yesterday announced the roll-out of significant technical enhancements to its proprietary prediction…