In study by Kantar and Snap Inc., 80% of parents on Snapchat say that advertising on the platform influences their purchase decisions, and almost…

Report is adland’s first metaverse road map.

Media responsibility principles officially adopted by the 4As and Media Responsibility Index endorsed by the Global Alliance for Responsible Media (GARM), continuing the initiative’s…

We Are Social unveils the latest edition of its annual trends report, Think Forward 2021.

New department will commission papers and host expert debates, policy briefings by high-level officials. Arab News, the Middle East’s leading English-language daily, has announced…

Bukhash Brothers, the UAE based celebrity and digital marketing consultancy, said that trends within the influencers market spanned lack of transparency in disclosing content.…

In a research conducted by AdColony with On Device Research within several regions, Egypt ranks the highest in number of smart phone mobile gamers in the…

In an attempt to offer “balanced” reporting, media globally offers climate deniers with no scientific background space to oppose scientists. This revelation came in…

By Anthony Crupi The much griped-about series finale of HBO’s “Game of Thrones” on Sunday night broke the premium cable network‘s all-time ratings records, as nearly…

By Rizk Haddad. On January 31, 2019, at 6am, all Shock Middle East radio brands introduced a clutter-free experience to our listeners and clients with…

According to Accenture Technology Vision 2019, an annual report from Accenture, the enterprise is entering a new “post-digital” era, where success will be based…

Programmatic advertisement is a term that describes a range of platforms, tools and services that have made digital advertising more automated and data-driven. Through…