September 6, 2020
Given lemons? Make lemonade
Rahul Agarwal, VP Product Partnerships at digital media technology provider Polar, explains the opportunity for programmatic advertising in the pandemic crisis. Programmatic advertising, like…
Programmatic
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Read moreJuly 5, 2020
The Truth About Programmatic
Communicate‘s latest issue is out. This quarter, we explore the intricacies of programmatic advertising. Deep-diving into this complex world, we look into the various…
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January 4, 2016
Breaking it down
There has been widespread conversation around the growth rates, scale, client value and product potential of programmatic media. At the same time, there are…
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November 15, 2015
Google debuts programmatic ad sales for native, mobile video
Publishers can now sell native and mobile video ads programmatically through Google’s DoubleClick, the company said last Friday. The ads can be sold through…
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October 5, 2015
Xaxis launches Xaxis Triggers in MENA
Xaxis, the programmatic media and technology platform, announces the MENA launch of its moment marketing solution, Xaxis Triggers. The program aims to allow real-time synchronization of digital…
Read moreSeptember 2, 2015
Yazle Media receives Series A funding
UAE-based digital media company Yazle Media has received a multi-million dollar Series A funding that will help the agency bring global video, mobile, native…
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August 10, 2015
AdZouk and StackAdapt partner to distribute programmatic native advertising technologies
AdZouk, regional advertising network, and StackAdapt, programmatic native advertising technology company, announce an official partnership to exclusively distribute native advertising technology across MENA. The new…
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March 14, 2015
Get with the programmatic
In 2012, France’s biggest premium publishers and media groups, including Maury Medias, FigaroMedias, TF1 Publicite and Marie-Claire, pooled their resources for a noble cause;…
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March 8, 2015
Programmatic platform, Xaxis, launches in MENA
Xaxis, a global programmatic media and technology platform, announces the official launch of operations at their new MENA branch. With the regional headquarters in…
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February 22, 2015
Effective Measure partners up with OMG and VivaKi
Last week, Communicate announced that VivaKi’s Audience On Demand (AOD) MENA has signed an exclusive partnership with Effective Measure (EM), a provider of digital…
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October 7, 2014
Havas launches new Meta DSP
Yesterday, Havas announced the worldwide launch of its programmatic pure player, Affiperf.
