To further broaden its regional digital insights, Omnicom Media Group, the media services division of Omnicom Group, has extended its partnership with Pathmatics to…

C1X (Class One Exchange), an independent ad tech and advertising and marketing technology (AMT) company has tied hands with two e-commerce marketplaces Letstango.com and…

Mobile app downloads is a dead business, wake up to the new reality: audience discovery By Rammohan Sundaram, managing director and senior vice-president –…

Buzzeff.tv, an online video publisher agency, has introduced an automated streamlined version of video ad buying in the MEA region. This will allow  agencies…

While I’m scrolling down my two favorite sites, Slate and The New York Times, I come across ads that are served based on context,…

Choueiri Group’s digital arm, Digital Media Services (DMS), launched its audience targeting solution toward the end of February, making it one of the few…

Paris-based trading desk Gamned is opening its Dubai office, serving the MEA region, next month as part of its global expansion plan.

Effective Measure’s emPower audience data segments are now available in the Middle East and North Africa (MENA) through Google’s demand-side-platform (DSP), DoubleClick Bid Manager…

MENA Market Place (MMP) describes itself as a “premium programmatic advertising marketplace enabling leading publishers and premium brands to better monetize their digital advertising…

There has been widespread conversation around the growth rates, scale, client value and product potential of programmatic media. At the same time, there are…

Publishers can now sell native and mobile video ads programmatically through Google’s DoubleClick, the company said last Friday. The ads can be sold through…

Xaxis, the programmatic media and technology platform, announces the MENA launch of its moment marketing solution, Xaxis Triggers. The program aims to allow real-time synchronization of digital…