Whether an agency calls its work environment its “culture”, “dynamic”, or “DNA”, creative industries have tried to set the bar high when it comes…

The B-roll is often mentioned, but how many PR professionals actually use it? More importantly, how many actually know what it is? In short, the…

ASDA’A Burson-Marsteller has been appointed as the PR agency for Aster DM Healthcare (corporate), MEDCARE Hospitals and Clinics, Aster Hospitals and Aster Medical Centers.

Rawaj international, a boutique communication agency, acquires the PR account of Zorlu Center, Turkey’s new life style destination in Istanbul. Rawaj will be handling all PR…

Ketchum RAAD Middle East has been selected to assume responsibility for Clarks Middle East’s PR duties, consulting the shoe brand on communications, events, and…

MediaCom announces their selection as the agency of record for Magrabi Group throughout MENA. The company is in the middle of rebranding and expansion…

Following a competitive pitch, Olayan Kimberly Clark has appointed Grayling META to handle PR and Digital communications for its Kleenex brand across the GCC. In…

Brazen has been appointed as the UAE & UK PR partner for Glider Yachts – a modern, British yacht manufacturer. The PR and content…

YoungNetwork Middle East has won the PR account for The Gift Concierge launch. The Dubai-based agency, which is part of the international YoungNetwork Group, will manage…

Public relations do more than draft press releases, measure hits in the media and build relationships with key media representatives. The core base for…

MEPRA (Middle East Public Relations Association), is a membership organization that promotes and fosters quality public relations standards throughout the region. Founded in 2001,…

  I believe American media company Metro-Goldwyn-Mayer was right on the money when it decided to use the Latin phrase: “Ars gratia artis” as…