Dawn Metcalfe is a Dubai-based executive coach and trainer who founded PDSi, a company that provides training, mentorship and coaching. She is also the…

1. What do you love about this industry? I love the speed of change in our industry…it is changing every week. The way we…

A panel at the recent In2 Innovation Summit in MENA brought to light the issues of trust and transparency in the media and PR…

By Debjani Mukherjee, Consultant, FTI Consulting Gulf What do you think of when someone says Artificial Intelligence (AI)? For most people in the PR…

By Nidal Abou Zaki, managing director, Orient Planet Group The emergence of social media platforms has taken the Arab region by a storm. In…

By Ross Bethell, director of strategy at CBPR The phenomenon that sees us attached to our phone screens for the majority of the day…

By Anastasiya Golovatenko, PR Director, JPd Agency Time runs fast and, as many other things, PR and the overall way of communication have gone through…

In my 13 years of PR experience, the Middle East PR industry has evolved to grow from a handful of fully-fledged agencies a decade…

On September 18, it was revealed that German carmaker Volkswagen (VW) had been cheating its consumers and regulatory bodies in addition to lying to…

Whether an agency calls its work environment its “culture”, “dynamic”, or “DNA”, creative industries have tried to set the bar high when it comes…

The B-roll is often mentioned, but how many PR professionals actually use it? More importantly, how many actually know what it is? In short, the…

ASDA’A Burson-Marsteller has been appointed as the PR agency for Aster DM Healthcare (corporate), MEDCARE Hospitals and Clinics, Aster Hospitals and Aster Medical Centers.