WPP’s global media management investment operation, Group M, is setting up its MENA operation in Dubai and has named Filip Jabbour as CEO to…

WPP’s global media agency, Mindshare was recently selected by food products company Danone to expand their existing business relationship across their entire portfolio.

Advertising trade groups spent years developing standards for online ad viewability before they were approved earlier this year. Now, one of the world’s biggest…

WPP Group’s Mindshare, a global media agency network, was recently rewarded for their creative campaign, titled Keep Our Beaches Clean, taking home two Sapphire…

  Fadi Mouawad has been appointed as regional trading director for the MENA region.

In a bid to keep clients from moving their programmatic operations in house, GroupM, the media agency network under WPP, is building a less…

  In this day and age, each and every one of us lives two distinct lives: one offline, which is the real life we…

“These are times when each entity within the communications ecosystem seeks to articulate its unique contribution to brand custodianship. I ask myself: whom should we…

  WPP‘s global media agency Mindshare has set up a global wearable technology group called Life+ to help brands take advantage of the nascent…

A new addition to the portfolio of Mindshare Global Media Network’s Beirut office is the Waterfront City account, which it acquired following a pitch…