
August 7, 2024
Debunking Myths: The Real Value of Esports for Advertisers
By John Tippins – Regional Strategy Director, UM MENAT

August 7, 2024
By John Tippins – Regional Strategy Director, UM MENAT

August 5, 2024
As the Middle East continues to make global headlines by becoming an international hub for hosting mega-events, the region’s sports and music tourism sector…

February 21, 2024
Noon Minutes with WatchBox Announces Latest Campaign, Redefining 15-minute Delivery

February 9, 2024
The full Middle East jury is announced along with the early bird deadline until Friday, March 8th.

January 23, 2024
BPG (a WPP subsidiary), in a new round of promotions and appointments, boosts its talent pool by 45%.

January 19, 2024
Luca Allam joins Mawdoo3 Group, the region’s largest Arabic AI and content publisher, as co-founder and Deputy CEO, effective immediately. Allam’s mandate is simple,…

January 16, 2024
Great Places to Work, acknowledged as the global authority on workplace culture, has empowered organizations with data, insights, and actionable solutions to elevate their…

December 20, 2023
Sprinklr, a unified customer experience management platform for modern enterprises, announced the inauguration of its new bureau at Dubai Internet City, as a part…

December 6, 2023
By Mariagrazia De Angelis, Managing Director at Landor Middle East

November 16, 2023
A brand-new intelligent solution – All-In-One System (AIOS) connects all touchpoints continuously plans measures, and optimizes creative performance to enable long-term marketing effectiveness. The…


November 9, 2023
The inaugural initiative aims to shine a spotlight on the MENA region’s marketing, advertising, and creative industries’ best employers.

November 8, 2023
Mackay will oversee multi-market portfolios and guide the strategic direction of the business, while also leading media and digital strategies for key clients.

November 3, 2023
Independent communications agency, Atteline has expanded its offerings with a new social media and digital marketing division. With three divisions; Consumer, Corporate, and Digital…