OptimizeApp, a Kuwait-based advertising technology startup that enables SMEs to create, launch, and optimize campaigns on social media channels has joined forces with Snapchat…

Late last year, Adidas tugged on our heartstrings with the launch of its global Originals campaign, paying homage to the legacy of the trefoil…

The strategic partnership aims to drive digital innovation in Saudi Arabia.

The collaboration between Publicis Groupe Middle East and SCAI represents a step towards driving digital transformation and unlocking new opportunities that deliver impactful solutions…

By Alain Mayni, Head of Tech, Media, Telecom & Professional Services in MENA at Meta.

Noon Minutes with WatchBox Announces Latest Campaign, Redefining 15-minute Delivery

The full Middle East jury is announced along with the early bird deadline until Friday, March 8th.

BPG (a WPP subsidiary), in a new round of promotions and appointments, boosts its talent pool by 45%.

Luca Allam joins Mawdoo3 Group, the region’s largest Arabic AI and content publisher, as co-founder and Deputy CEO, effective immediately.  Allam’s mandate is simple,…

Great Places to Work, acknowledged as the global authority on workplace culture, has empowered organizations with data, insights, and actionable solutions to elevate their…

Sprinklr, a unified customer experience management platform for modern enterprises, announced the inauguration of its new bureau at Dubai Internet City, as a part…

By Mariagrazia De Angelis, Managing Director at Landor Middle East