Streaming platforms posted a sharp surge in subscriber sign-ups during the year-end holiday period, with November emerging as one of the strongest months of…

Shahid, Disney+ and OSN+ have announced a first-of-its-kind streaming bundle for audiences across the Gulf Cooperation Council, bringing content from all three platforms under…

Online travel marketplace Wego has partnered with the Korea Tourism Organization (KTO) to launch a new marketing campaign aimed at positioning South Korea as…

Monks, the global digital operating brand of S4 Capital, has expanded its Middle East and Africa footprint with the launch of a new office…

International news has taken on heightened importance for audiences in the Middle East, with eight in ten consumers in the region saying it matters…

To mark the UAE’s 54th National Day, the Jeep brand has unveiled The 7 Wonders of the UAE, a list of landmarks selected through…

Dubai, UAE — Samsung Electronics MENA has completed its regional media agency review and announced a new dual-agency model that will see Publicis Groupe…

As the ink dries on the global deal creating the world’s largest marketing communications group, the industry’s gaze has shifted to a complex chessboard:…

The Group said that Potentialis is rooted in its belief that AI should help people become more powerful, not more replaceable. Publicis Groupe Middle…

Zafer Akyel, Director of Solutions Engineering and Architecture for EMEA at WebEngage, has spent the past years watching Middle East retailers struggle with a…

The convergence of entertainment and commerce is creating a new playbook for retailers in the Middle East, and Ugreen’s latest campaign offers a glimpse…

GALA 2025 drew agencies from the UAE, Saudi Arabia, South Africa, Turkey, Vietnam, China, India, the United States and Brazil. Agencies from the Middle…