Virtual sustainable brand consultancy’s initiative aligns with “Year of Sustainability” in the UAE ahead of COP28.

Fourth annual awards recognizes innovation in 18 MENA nations.

VUZ, the leading immersive social app that allows users to stream and experience a new level of realism in extended reality (XR) and the…

Annual event serves as a platform for leather, materials, and fashion businesses to discover new partners, customers, and suppliers.

This is the first partnership with an international news platform for the Arabic streaming platform.

Jordan, Algeria, and Mali editions will be held later in February.

Abdelnabi Alaeddine is appointed Regional Director, Planning & Digital Investment, and Nayan Joshi is promoted to Digital & Innovation Director.

A meta-study commissioned by TikTok in the MENA region found that TikTok provides the highest incremental exposure to TV compared to other video platforms.…

Mixed reality, content mix, and user-generated content (UGC) will be essential for successful digital engagement this year.

Agency aims to grow its influencer and creator content business.

The new partnership will include bespoke, Arabic-language content.

by Richard Nicoll, Chief Strategy Director at Liquid Retail