Xavier Anglada, the Managing Director at Accenture Digital and Innovation Lead in the Middle East, North Africa and Turkey, believes that companies have no…

By Tomasz Wnuk Digital advertising represented the largest portion of ad spend for Middle East marketers in 2018 at 52 percent— and that number…

We spoke to Puja Panuum, the Managing Director of Blis, about how companies can leverage geolocation data while maintaining people’s privacy. She said that…

Communicate’s upcoming issue, September 2019, is deep-diving into a topic that is close to our hearts: Creativity. As part of the issue, we look…

By Muzammil Hamza Although Virtual Reality rung it’s announcement bells first in 2012, the “reality” aspect was still fictitious to mainstream users in the MENA…

Omnicom Media Group EMEA has announced three promotions at the top of its Middle East/North Africa (MENA) operations in a press statement. The regional…

A Research conducted by the World Advertising Research Center or WARC on Global Advertisement Trends for the year 2019 uncovered that online advertisement has…

By Nariman Zouheiry, Lebanon “Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they…

By Elías Jabbe Twitter celebrated the regional launch of its global #StartWithThem and #TwitterFronts initiatives in March and April in both Dubai and Riyadh.…

Publicis Groupe MENA announced in a press statement the resignation of Alex Saber, Chairman of Publicis Media MENA. The company said in a statement…

By Rishi Saxena Measuring impact is the big challenge. An average person in the Middle East is served over 1,500 online impressions a month and…

Snapchat has announced partnership with advertising partners for the debut of its new advertising product, Commercials. The Snapchat Commercials are an unskippable, six-second ad unit that…